Social Media Specialist

We are seeking a talented and experienced Social Media Expert to join our team. The ideal candidate will be responsible for developing and implementing social media strategies to increase brand awareness, engage with the audience, and drive traffic and conversions. MUST KNOW CANVA and have ability to create graphics + Shopify knowledge. The Social Media expert will also be responsible for managing all social media channels, creating compelling content, and analyzing performance metrics to continuously optimize our social media presence.

Key Responsibilities:

• Develop and execute comprehensive social media strategies to achieve business goals and objectives.
• Manage all social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, Shopify, ensuring consistent branding and messaging across platforms.
• Create and curate engaging content, including text posts, images, and videos, tailored for each social media platform.
• Monitor social media channels for conversations and engagement opportunities, and actively engage with followers and users.
• Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure social media efforts are aligned with overall business objectives.
• Stay up-to-date with social media trends, best practices, and emerging platforms, and recommend innovative strategies to keep our brand ahead of the curve.
• Analyze social media performance metrics, track KPIs, and generate reports to measure the effectiveness of campaigns and initiatives.
• Monitor industry trends, competitor activities, and customer feedback to identify opportunities and potential risks.

Qualifications:

• Bachelor's degree in Marketing, Communications, IT or a related field.(prefered not required)
• Proven experience as a Social Media expert or similar role, with a track record of managing successful social media campaigns.
• In-depth knowledge of social media platforms, algorithms, and best practices.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Strong analytical skills and the ability to interpret data to drive insights and optimize performance.
• Creative thinking and problem-solving abilities.
• Ability to work independently as well as collaborate effectively in a team environment.
• Proficiency in social media management tools and analytics platforms.
• Experience with graphic design and video editing software is a plus.
• Passion for social media and a strong understanding of online community dynamics.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 3 years (Preferred)
• total work: 5 years (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person