Social Media Marketing Specialist

We are seeking an experienced Social Media Marketing Specialist with 4+ years of proven experience to lead our LinkedIn presence and drive significant follower growth. The successful candidate will be responsible for developing and executing a comprehensive LinkedIn strategy to reach 5,000 followers within 12 months while building meaningful engagement and brand authority.

• Develop and implement a data-driven LinkedIn growth strategy to achieve 5,000 followers within 1 year
• Create and maintain a content calendar specifically optimized for LinkedIn's algorithm and audience behavior
• Identify and engage with target audiences, industry leaders, and potential customers
• Monitor competitor activities and industry trends to inform content strategy

• Produce high-quality, engaging LinkedIn content including posts, articles, videos, and carousel slides
• Write compelling copy that drives engagement, shares, and follower growth
• Create visual content using design tools (Canva, Adobe Creative Suite) tailored for LinkedIn format
• Develop thought leadership content that positions our brand as an industry authority

• Actively engage with our LinkedIn community through comments, messages, and relationship building
• Participate in relevant LinkedIn groups and industry discussions
• Build strategic partnerships and collaborations with industry influencers
• Respond promptly to comments, messages, and mentions to foster community growth

• Track and analyze LinkedIn performance metrics including follower growth, engagement rates, and reach
• Provide monthly reports with actionable insights and growth recommendations
• A/B test content formats, posting times, and messaging to optimize performance
• Use LinkedIn Analytics and third-party tools to measure ROI and campaign effectiveness

• Experience with LinkedIn Ads Manager for sponsored content and lead generation campaigns
• Ability to manage advertising budgets and optimize for cost-effective follower acquisition

• 4+ years of social media marketing experience

  with demonstrated LinkedIn growth results
• Proven track record of growing LinkedIn company pages from 0-5K+ followers
• Strong understanding of LinkedIn's algorithm, best practices, and platform updates
• Excellent written communication skills with ability to create professional, engaging content
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, or similar)
• Proficiency in analytics tools and ability to translate data into actionable strategies

• Knowledge of LinkedIn Analytics and third-party social media analytics platforms
• Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools
• Understanding of SEO principles and hashtag strategy
• Experience with content scheduling and automation tools

• Self-motivated with ability to work independently and meet aggressive growth targets
• Creative mindset with ability to produce fresh, engaging content consistently
• Strong attention to detail and ability to maintain brand voice and consistency
• Adaptable to changing social media trends and platform algorithm updates

• LinkedIn Marketing certification or similar social media credentials
• Experience in B2B marketing and lead generation through LinkedIn
• Background in our industry [insert your specific industry]
• Experience managing LinkedIn advertising campaigns with budget responsibility
• Video content creation and editing skills

• Primary Goal:

  Achieve 5,000 LinkedIn followers within 12 months
• Maintain minimum 3% monthly follower growth rate
• Achieve average engagement rate of 4%+ on posted content
• Generate measurable lead inquiries through LinkedIn activities
• Increase brand mention and share of voice in industry conversations