Social Media Marketing Specialist

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About the Role:

Social Media Marketing Specialist

Key Responsibilities:

• Develop, plan, and execute social media strategies to increase brand awareness, engagement, and growth across all major platforms (LinkedIn, Instagram, Facebook, Twitter/X, YouTube, and others).
• Create, curate, and manage engaging content — including posts, videos, stories, and reels — in alignment with the brand’s identity and communication goals.
• Work closely with the content and design teams to deliver visually appealing and consistent messaging.
• Analyze audience behavior and insights to optimize campaigns and improve performance metrics.
• Manage social media calendars, track campaign performance, and prepare monthly analytics reports.
• Respond to comments, messages, and community interactions in a timely and professional manner.
• Stay updated with social media trends, tools, and algorithms to keep the brand ahead of the curve.
• Collaborate with influencers, partners, and external agencies to maximize content reach and visibility.
• Run paid social ad campaigns (Meta Ads, LinkedIn Ads, etc.) and monitor their ROI.
• Brainstorm creative campaigns, contests, and interactive ideas that drive audience participation.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Business, or a related field.
• 2–4 years of experience managing social media for a brand or agency.
• Proven track record of growing and engaging audiences on major social platforms.
• Strong understanding of content strategy, digital trends, and visual storytelling.
• Proficiency in social media management tools like Buffer, Hootsuite, or Later.
• Basic understanding of ad management platforms (Meta Business Suite, LinkedIn Campaign Manager).
• Excellent writing, communication, and presentation skills.
• Knowledge of analytics tools such as Meta Insights, Google Analytics, or Sprout Social.
• Ability to multitask, meet deadlines, and thrive in a fast-paced environment.

What We Offer:

• Competitive compensation package based on experience.
• A creative, young, and collaborative work culture.
• Exposure to exciting projects across industries.
• Opportunity to lead brand-building initiatives and drive measurable growth.
• Skill-building and upskilling opportunities through regular workshops and sessions.