Social Media Marketing Specialist

Introduction – RP-SG Group

An Overview

Legacy is about building the future by honoring the past. With a rich heritage, RPSG Group today stands as one of the most esteemed and fastest-growing conglomerates in India. The Group inspires trust and credibility through its value-driven business culture and thought leadership. The Group's businesses include power and energy, performance and specialty chemicals, retail, IT-enabled services, FMCG, media and entertainment, plantations, and sports.

The RPSG Group stands as one of India’s new-age and fastest-growing conglomerates, with a turnover of approximately US$4.5 billion and an asset base exceeding US$6 billion. Driven by a dedicated workforce of over 50,000 employees from diverse backgrounds, the Group has a presence in 50+ countries.

Company Profile: Herbolab India Pvt Ltd

We are a leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being. Dr Vaidya’sis a new age Ayurvediccompany that strivesto bring the traditional, time-tested goodness of Ayurveda to 21st-century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, their formulations and knowledge for Ayurvedic Products have been passed down from generation to generation throughdedicated practice. Today, the companyowns 100+ FDA approved proprietary formulations for Ayurvedic medicine. Products sold online (owned channel i.e. drvaidyas.com and third-party channels i.e. Amazon, Nykaa, Netmeds, Medlife, Pharmeasy etc.) as well as >500 offline stores (including Noble Plus, Twenty-Four Seven etc.).

In addition to Dr Vaidya’s, we launched two new brands in March 2024, three60 and three60+, which are our revolutionary brands crafted with a deep understanding of modern-day health challenges. three60 offers a wellness range designed to support everyday health, while three60+ caters specifically to chronic health needs. Together, these brands provide a comprehensive array of products that address the evolving needs of individuals, supporting various aspects of health and wellness.

Dr Vaidya' | three60 | three60+

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1. Content Creation and Management

• Curate, craft, and manage captivating content across diverse social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Ensure all content aligns with the brand’s identity, tone, and objectives.
• Collaborate with the design team to produce visually appealing graphics, images, and videos that resonate with the target audience.

1. Social Media Strategy and Execution

• Develop and implement comprehensive social media strategies to boost brand awareness, engagement, and traffic.
• Execute influencer marketing campaigns to enhance brand visibility and connect with relevant audiences.
• Plan and manage social media campaigns, contests, and promotions in collaboration with influencers and partners.

1. Influencer Marketing

• Identify, establish, and maintain strong relationships with influencers and brand ambassadors.
• Collaborate with influencers to promote brand messaging and products authentically.
• Evaluate influencer partnerships based on performance metrics and campaign effectiveness.

1. Community Management

• Monitor and actively engage with comments, messages, and mentions across platforms.
• Foster a positive brand presence by cultivating interactions and addressing inquiries promptly.

1. Trend Monitoring and Innovation

• Stay updated with the latest social media trends, platform updates, and industry best practices.
• Propose and implement innovative ideas to keep the brand’s social presence fresh and relevant.

1. Performance Analysis and Reporting

• Track and analyze key performance metrics such as engagement rates, reach, and click-through rates using analytical tools.
• Provide detailed reports with actionable insights to enhance social media strategies.

1. Cross-Functional Collaboration

• Work closely with internal departments such as marketing, sales, and customer support to maintain a unified brand message across all touchpoints.
• Provide insights and recommendations to the wider marketing team to optimize campaign performance.

1. Adaptability and Team Collaboration

• Maintain a positive attitude, demonstrate adaptability in a dynamic environment, and collaborate effectively with cross-functional teams.
• Proactively contribute to brainstorming sessions and suggest creative campaign ideas.

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