Social Media Marketing Manager

Job Overview:

We’re seeking a strategic and data-driven Social Media Paid Marketing Manager to lead paid advertising efforts across platforms like Meta (Facebook/Instagram), YouTube, LinkedIn, and Twitter/X. This role is key to driving customer acquisition, engagement, and revenue through targeted and optimized campaigns.

Key Responsibilities:

• Strategy & Execution:

  Develop and implement paid social media strategies aligned with business goals to maximize ROI.

• Campaign Management:

  Set up, monitor, and optimize campaigns to meet KPIs and stay within budget.

• Audience Targeting:

  Use platform tools and data insights to segment and target audiences effectively.

• Creative Collaboration:

  Work with design/content teams to produce compelling creatives and test ad formats.

• Performance Reporting:

  Analyze campaign data, generate reports, and recommend improvements.

• Budget Oversight:

  Forecast and manage campaign budgets for cost-effective delivery.

• Cross-Team Coordination:

  Collaborate with product, compliance, and marketing teams to align campaigns.

• Trend Monitoring:

  Stay updated on platform changes, privacy regulations, and new ad features.

• Vendor Management:

  Oversee agency and third-party vendor relationships where applicable.

Required Skills & Qualifications:

• Proven experience managing paid campaigns across multiple platforms.
• Proficiency in ad tools (Meta Ads Manager, LinkedIn Ads, Google Ads, DV360, etc.).
• Strong analytical skills with experience in A/B testing, audience segmentation, and tracking setups.
• Familiarity with tools like Google Analytics, Tag Manager, and platform-native dashboards.
• Excellent communication and presentation skills.
• Ability to manage large budgets and deliver strong ROI.
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Certifications (e.g., Meta Blueprint, Google Analytics) are a plus.