Social Media Marketing Manager

Company Overview

HairOriginals is seeking a creative and experienced Manager - Social Media Content Creation to join our team. The ideal candidate will have a strong background in creating engaging content for Meta platforms (Facebook and Instagram), with a proven ability to drive engagement and brand awareness. This role requires a combination of creative thinking, strategic planning, and hands-on content creation skills.

Key Responsibilities:

· Develop and execute social media content strategies for Meta platforms to achieve business objectives.

· Create high-quality, engaging, and visually appealing content (images, videos, graphics, and written) tailored for Facebook and Instagram while working with the design team and the brand face.

· Plan and manage content calendars, ensuring timely and consistent posting.

· Collaborate with the team to align content with overall marketing campaigns and brand messaging.

· Monitor and analyze the performance of social media content, generating insights and recommendations for improvement.

· Stay up-to-date with the latest trends, best practices, and platform updates in social media marketing.

· Engage with the audience, responding to comments, messages, and interactions in a timely manner.

· Conduct A/B testing to identify the most effective content types and strategies.

· Manage relationships with influencers, partners, and external vendors as needed.

· Editing brand videos and executing them with the design team and brand face.

Required Skill Set:

· 3-5 years of experience in social media content creation, specifically for Meta platforms (Facebook and Instagram).

· Strong understanding of social media trends, algorithms, and best practices.

· Excellent writing and storytelling skills with a keen eye for detail and design.

· Experience with social media analytics tools (e.g., Facebook Insights, Instagram Analytics) and ability to derive actionable insights.

· Strong communication and collaboration skills.

· Ability to manage multiple projects and meet deadlines in a fast-paced environment.

· Knowledge of basic photography and videography principles.

· Creative thinker with the ability to generate innovative content ideas.

Qualifications:

· Bachelor's degree in Marketing, Communications, Design, or a related field.

· Proven track record of creating successful social media content that drives engagement and brand awareness.

· Strong portfolio showcasing a range of content created for Meta platforms.

· Ability to work both independently and as part of a team.

Reporting To

Marketing & growth head

You can apply here or share your resume at hr@hairoriginals.com