Indivation Exports

Position Overview We are looking for a highly skilled Social Media Marketing Manager with 6+ years of experience in managing social media strategies for Direct-to-Consumer (D2C) brands across the US and Indian markets . The ideal candidate will lead our social media team, drive brand growth, and deliver measurable results through innovative campaigns, data-driven insights, and cross-market expertise. Key Responsibilities Develop and execute end-to-end social media strategies tailored for D2C audiences in the US and India. Lead and mentor a team of content creators, designers, and analysts to achieve business objectives. Manage and create multi-platform presence (Facebook, Instagram, LinkedIn, Twitter, YouTube, Threads, Pinterest). Oversee paid advertising campaigns including targeting, budgeting, and ROI optimization. Drive community engagement and build strong online brand communities. Collaborate with influencers and brand advocates to expand reach and credibility. Monitor social media trends, competitor activity, and emerging platforms to stay ahead. Handle crisis management and online reputation control . Track KPIs (reach, engagement, conversions, CAC, ROI) and deliver actionable insights. Align social media efforts with sales, PR, HR, and customer support teams for integrated campaigns. Required Skills & Keywords Strategic Planning & Execution Content Creation & Storytelling Analytics & Reporting (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager) Paid Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads) Community Management & Engagement Trendspotting & Innovation SEO & Social Media Optimization Influencer Marketing & Partnerships Crisis Management & Reputation Control Cross-Functional Collaboration D2C Market Expertise (US & India) Leadership & Team Management Qualifications Bachelors/Masters degree in Marketing, Communications, or related field. Minimum 6+ years of experience in social media marketing, with proven success in D2C brands . Strong understanding of consumer behavior in US and Indian markets . Hands-on experience with social media tools, analytics platforms, and ad managers . Excellent communication, leadership, and problem-solving skills. Key Attributes Strategic thinker with creative execution ability Data-driven decision maker with ROI focus Adaptable to fast-changing digital trends Strong leadership and mentoring skills Ability to balance global and local market needs Mail your resume with us on SM@indivation.in