Social Media Marketing Manager

Position Overview

Social Media Marketing Manager

Key Responsibilities

• Develop and execute

  end-to-end social media strategies

  tailored for D2C audiences in the US and India.
• Lead and mentor a team of content creators, designers, and analysts to achieve business objectives.
• Manage and create

  multi-platform presence

  (Facebook, Instagram, LinkedIn, Twitter, YouTube, Threads, Pinterest).
• Oversee

  paid advertising campaigns

  including targeting, budgeting, and ROI optimization.
• Drive

  community engagement

  and build strong online brand communities.
• Collaborate with influencers and brand advocates to expand reach and credibility.
• Monitor

  social media trends, competitor activity, and emerging platforms

  to stay ahead.
• Handle

  crisis management and online reputation control

  .
• Track KPIs (reach, engagement, conversions, CAC, ROI) and deliver actionable insights.
• Align social media efforts with

  sales, PR, HR, and customer support teams

  for integrated campaigns.

Required Skills & Keywords

• Strategic Planning & Execution

• Content Creation & Storytelling

• Analytics & Reporting (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager)

• Paid Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads)

• Community Management & Engagement

• Trendspotting & Innovation

• SEO & Social Media Optimization

• Influencer Marketing & Partnerships

• Crisis Management & Reputation Control

• Cross-Functional Collaboration

• D2C Market Expertise (US & India)

• Leadership & Team Management

Qualifications

• Bachelors/Masters degree in Marketing, Communications, or related field.
• Minimum

  6+ years of experience

  in social media marketing, with proven success in

  D2C brands

  .
• Strong understanding of

  consumer behavior in US and Indian markets

  .
• Hands-on experience with

  social media tools, analytics platforms, and ad managers

  .
• Excellent communication, leadership, and problem-solving skills.

Key Attributes

• Strategic thinker with creative execution ability
• Data-driven decision maker with ROI focus
• Adaptable to fast-changing digital trends
• Strong leadership and mentoring skills
• Ability to balance global and local market needs

Mail your resume with us on SM@indivation.in