Social Media Marketing Manager

Company Description

Bon Journée is a contemporary design house inspired by fashion destinations across the world. From Italian elegance to Tokyo’s minimalism, we craft timeless essentials for the modern man who values quality, finesse and confidence. 

Role Description

lead our brand presence and manage digital demand generation

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with brand goals.
• Build content calendars that reflect campaigns, product launches, and cultural moments.

Campaign Management

• Execute customer acquisition as well as retention campaigns.
• Work closely with PR, marketing, and e-commerce teams to amplify brand storytelling.

Content Curation

• Collaborate with creative teams to produce high-quality visuals, reels, and stories.
• Ensure content aligns with brand tone, aesthetics, and luxury positioning.

Community Management

• Strategise and help build a community and not just a feed.
• Engage with followers, respond to comments/messages, and nurture a loyal online community.

Analytics & Reporting

• Track KPIs (reach, engagement, conversions, etc.) and share insights for optimization.
• Stay updated on social media trends, platform updates, and competitor activity.

Qualifications

• 1–5 years of experience in social media management, preferably in

  fashion, lifestyle, or luxury sectors

  .
• Strong knowledge of Instagram, LinkedIn, Pinterest, and emerging platforms.
• Proficiency with analytics tools (Meta Business Suite, Google Analytics, etc.)
• Exceptional copywriting and visual storytelling skills.
• Ability to balance creativity with data-driven decision making.
• Strong organizational and communication skills.