Social Media Marketing Manager

About the Role

We are seeking a passionate and curious Social Media Manager to join our team and help amplify our brand's voice across digital platforms. This role is perfect for someone who sees content creation opportunities everywhere and has the unique ability to blend creativity with analytical thinking. You'll be instrumental in building our brand presence while staying true to our core values and cultural heritage.

Key Responsibilities

Content Strategy & Creation

• Develop and execute comprehensive social media strategies across multiple platforms
• Create engaging, on-brand content that resonates with our target audience
• Identify and capitalize on trending topics and content opportunities in everyday moments
• Maintain consistent brand voice and visual identity across all channels

Analytics & Performance

• Monitor and analyze social media metrics to optimize content performance
• Prepare regular reports on social media KPIs and campaign effectiveness
• Use data-driven insights to refine strategies and improve engagement
• A/B test content formats, posting times, and messaging approaches

Community Management

• Engage authentically with our online community and respond to comments/messages
• Build and nurture relationships with followers and brand advocates
• Monitor brand mentions and manage online reputation
• Foster meaningful conversations around our brand values

Innovation & Growth

• Stay current with social media trends, platform updates, and emerging tools
• Experiment with new content formats, features, and platforms
• Research and implement innovative social media strategies
• Identify opportunities for viral content and brand storytelling

Influencer Partnerships

• Identify and collaborate with relevant influencers and content creators
• Manage influencer relationships and campaign logistics
• Negotiate partnerships and track collaboration performance
• Build a network of brand ambassadors and micro-influencers

Required Qualifications

Experience & Skills

• 2-3 years of hands-on social media management experience
• Proven track record of growing social media presence and engagement
• Strong understanding of major social platforms (Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, etc.)
• Proficiency in social media management tools and analytics platforms
• Basic graphic design skills and familiarity with content creation tools

Personal Qualities

• Genuine passion for social media and digital marketing
• Insatiable curiosity and willingness to learn and adapt
• Creative mindset with strong storytelling abilities
• Analytical approach to problem-solving and optimization
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple projects

Cultural Connection & Location

• Understanding of and connection to Kashmiri culture and heritage
• Ability to authentically represent our brand's cultural values
• Passion for contributing to meaningful brand building
• Appreciation for cultural nuances in content creation and community engagement
• Preference for candidates from Kashmir or those planning to return to their hometown
• Delhi/NCR candidates will be considered for hybrid work arrangements

Preferred Qualifications

• Experience with influencer outreach and partnership management
• Knowledge of paid social media advertising
• Experience with content creation tools (Canva, Adobe Creative Suite, etc.)
• Understanding of SEO and content marketing principles
• Previous experience working with culturally-focused or heritage brands

What We Offer

• Opportunity to shape the social media presence of a growing brand
• Creative freedom to experiment and innovate
• Collaborative work environment that values cultural authenticity
• Professional development opportunities in digital marketing
• Chance to connect with and represent a meaningful cultural community

Important Notes

Experience Requirement

Location & Cultural Fit

Application Guidelines

How to Apply

• A brief cover letter explaining your connection to our mission and values
• Examples of social media accounts or campaigns you've managed
• 2-3 content ideas that would resonate with our brand and audience

We're looking for someone who doesn't just manage social media, but who truly understands the power of authentic storytelling and community building. If you're ready to help us create meaningful connections while honoring our roots, we'd love to hear from you.