Social Media Manager

Location: Ahmedabad (On-site)

Employment Type: Full-time

About Torchit

Torchit is a leading social enterprise creating affordable and innovative assistive technologies for persons with disabilities (PwDs). Our mission is to empower millions globally by enabling accessibility, independence, and inclusion. With products like Saarthi Smart Cane and Jyoti AI Smart Glass, Torchit has already impacted 400,000+ lives across 40+ countries.

We are now looking for a creative and passionate Social Media Manager to amplify our mission, strengthen our brand presence, and drive meaningful engagement across platforms.

Role Overview

As the Social Media Manager, you will lead Torchit’s digital presence across multiple platforms (Instagram, LinkedIn, X/Twitter, YouTube, and emerging channels). You will craft and execute strategies to engage diverse stakeholders – including people with disabilities, NGOs, corporates, government bodies, and global partners.

Key Responsibilities

• Strategy & Planning
• Develop and execute a social media strategy aligned with Torchit’s mission, campaigns, and business goals.
• Identify key trends, tools, and platforms to maximize reach and engagement.
• Content Creation & Management
• Plan, create, and manage engaging posts, reels, videos, and stories that tell impactful stories of Torchit’s work.
• Work closely with design, video, and product teams to produce high-quality, inclusive content.
• Maintain a monthly content calendar.
• Community Engagement
• Foster meaningful conversations with our online community (beneficiaries, partners, donors, corporates, global followers).
• Respond to messages, comments, and queries with empathy and professionalism.
• Campaigns & Growth
• Run digital campaigns for awareness, fundraising, product launches, and CSR partnerships.
• Manage paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads) when required.
• Track KPIs like reach, engagement, followers, and conversions.
• Analytics & Reporting
• Monitor performance metrics and prepare monthly reports.
• Use insights to refine content and strategy.
• Brand Building
• Ensure consistent voice and storytelling that reflects Torchit’s values: innovation, impact, and inclusion.
• Leverage awards, recognition, and partnerships to strengthen Torchit’s global brand.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 2–5 years of experience in managing social media for brands/NGOs/startups.
• Strong knowledge of major social platforms (Instagram, Facebook, LinkedIn, X, YouTube).
• Excellent storytelling, writing, and visual communication skills.
• Familiarity with design and editing tools (Canva, Photoshop, Premiere Pro, etc.).
• Ability to analyze data and optimize performance.
• Passion for social impact, disability inclusion, and innovation.

What We Offer

• Opportunity to be part of a mission-driven social enterprise impacting millions globally.
• Creative freedom to experiment and innovate with content.
• Collaborative and supportive work environment.
• Competitive compensation with performance-based incentives.
• Chance to represent Torchit at global events, campaigns, and media features.

Job Types: Full-time, Permanent

Pay: ₹10,803.72 - ₹40,842.09 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Food provided
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time

Ability to commute/relocate:

• Shahibaug, Ahmedabad, Gujarat: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Education:

• Higher Secondary(12th Pass) (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)

Language:

• English (Required)

Location:

• Shahibaug, Ahmedabad, Gujarat (Required)

Work Location: In person