Social Media Manager

Mumbai-based Freelance Social Media Manager

Key Responsibilities:

STRATEGY AND PLANNING

• Develop a distinct tone and digital personality for the brand
• Build a monthly content calendar aligned with key brand moments, trends & product storytelling
• Collaborate with founders and brand manager on campaign ideas and communication goals
• Identify trending formats and memes that suit the brand’s voice and visual identity

CONTENT CREATION AND COORDINATION:

• Ideate static, carousel, reel, and story formats in collaboration with designers and creators
• Work closely with photographers/videographers for shoot planning and execution
• Draft witty, engaging, on-brand captions for all platforms (mainly Instagram)
• Coordinate influencer content reposts and UGC curation\

PLATFORM MANAGEMENT AND GROWTH

• Handle posting, scheduling, and daily account management
• Drive engagement through comments, DMs, polls, replies, and community building
• Monitor analytics and adjust strategies to improve reach, engagement, and follower growth
• Keep the grid aesthetic fresh, clean, and cohesive

IDEAL CANDIDATE:

• Understands and actually breathes social media and have worked for lifestyle/FMCG/beverage/alcobev brands
• Strong understanding of visual aesthetics, short-form video trends, and meme culture
• Able to work independently and hit the ground running
• Based in Mumbai (must be available for content shoots, events & tastings)
• Bonus: experience in launching or scaling an alcohol/lifestyle/D2C brand
• Excellent communication and time management skills