Brand Manager and Strategist

Mumbai

KEY RESPONSIBILITIES:

1. Develop

   brand positioning, identity, and go-to-market strategies

   tailored to each client.
2. Manage

   end-to-end brand strategy and execution

   for assigned clients (EdTech, FinTech and FMCG).
3. Create

   campaign frameworks, communication calendars, and content strategies

   in sync with client objectives.
4. Conduct market research, competitor analysis, and consumer insight mapping to identify opportunities.
5. Act as the

   primary brand custodian

   for clients, ensuring consistency across campaigns, digital assets, and communication.
6. Collaborate with internal creative, design, and production teams to bring strategies to life.
7. Monitor campaign performance and provide strategic inputs for optimization.
8. Regularly update clients with brand reports, insights, and recommendations.
9. Stay updated with latest industry, consumer, and digital trends (especially in FinTech, EdTech and FMCG).
10. Should have an experience in leading on ground Activations and in conceptualising POSM strategy, branding, merchandise, and ATL/BTL ideas

We’re Looking For Someone Who:

• Has experience as a brand manager (preferably in BFSI, Edtech, Fintech and FMCG)

consumer behavior, digital-first marketing, and brand building.