Role Description This is a hybrid and project based role for a Brand Manager and Strategist located in Mumbai. 1. Brand Identity Development: Help define and evolve the brand's tone, values, and visual language 2. Marketing Strategy & Execution: • Plan the go-to-market strategy across digital, retail, and on-ground channels • Create and oversee launch campaigns, content plans, and brand calendar • Define and track key brand metrics (awareness, trials, engagement, etc.) •Assist in POSM strategy, bar branding, merchandise, and ATL/BTL ideas 3. Event & On-Ground Activation: •Conceptualize and execute bar activations, tastings, launch events. •Identify brand collaboration opportunities with nightlife, F&B, or pop culture platforms 4. Content & Digital Marketing • Lead the social media team • Work on creative outlook and ideas • Lead the shoots/content and other ATL/BTL campaigns. We’re Looking For Someone Who: • Has a thrill to launch and build a new brand from scratch • Has experience as brand manager (preferably in alcobev, Fmcg, lifestyle) • Can travel for the events.
We’re looking for a Mumbai-based Freelance Social Media Manager who can own the brand’s digital world, from content strategy, calendar planning to community engagement and platform growth. Key Responsibilities: STRATEGY AND PLANNING Develop a distinct tone and digital personality for the brand Build a monthly content calendar aligned with key brand moments, trends & product storytelling Collaborate with founders and brand manager on campaign ideas and communication goals Identify trending formats and memes that suit the brand’s voice and visual identity CONTENT CREATION AND COORDINATION: Ideate static, carousel, reel, and story formats in collaboration with designers and creators Work closely with photographers/videographers for shoot planning and execution Draft witty, engaging, on-brand captions for all platforms (mainly Instagram) Coordinate influencer content reposts and UGC curation\ PLATFORM MANAGEMENT AND GROWTH Handle posting, scheduling, and daily account management Drive engagement through comments, DMs, polls, replies, and community building Monitor analytics and adjust strategies to improve reach, engagement, and follower growth Keep the grid aesthetic fresh, clean, and cohesive IDEAL CANDIDATE: Understands and actually breathes social media and have worked for lifestyle/FMCG/beverage/alcobev brands Strong understanding of visual aesthetics, short-form video trends, and meme culture Able to work independently and hit the ground running Based in Mumbai (must be available for content shoots, events & tastings) Bonus: experience in launching or scaling an alcohol/lifestyle/D2C brand Excellent communication and time management skills
This is a hybrid and project based role for a Brand Manager and Strategist and we prefer someone based in Mumbai for easier coordination. KEY RESPONSIBILITIES: Develop brand positioning, identity, and go-to-market strategies tailored to each client. Manage end-to-end brand strategy and execution for assigned clients (EdTech, FinTech and FMCG). Create campaign frameworks, communication calendars, and content strategies in sync with client objectives. Conduct market research, competitor analysis, and consumer insight mapping to identify opportunities. Act as the primary brand custodian for clients, ensuring consistency across campaigns, digital assets, and communication. Collaborate with internal creative, design, and production teams to bring strategies to life. Monitor campaign performance and provide strategic inputs for optimization. Regularly update clients with brand reports, insights, and recommendations. Stay updated with latest industry, consumer, and digital trends (especially in FinTech, EdTech and FMCG). Should have an experience in leading on ground Activations and in conceptualising POSM strategy, branding, merchandise, and ATL/BTL ideas We’re Looking For Someone Who: • Has experience as a brand manager (preferably in BFSI, Edtech, Fintech and FMCG) • Strong understanding of consumer behavior, digital-first marketing, and brand building.
This is a hybrid and project based role for a Brand Manager and Strategist and we prefer someone based in Mumbai for easier coordination. KEY RESPONSIBILITIES: Develop brand positioning, identity, and go-to-market strategies tailored to each client. Manage end-to-end brand strategy and execution for assigned clients (EdTech, FinTech and FMCG). Create campaign frameworks, communication calendars, and content strategies in sync with client objectives. Conduct market research, competitor analysis, and consumer insight mapping to identify opportunities. Act as the primary brand custodian for clients, ensuring consistency across campaigns, digital assets, and communication. Collaborate with internal creative, design, and production teams to bring strategies to life. Monitor campaign performance and provide strategic inputs for optimization. Regularly update clients with brand reports, insights, and recommendations. Stay updated with latest industry, consumer, and digital trends (especially in FinTech, EdTech and FMCG). Should have an experience in leading on ground Activations and in conceptualising POSM strategy, branding, merchandise, and ATL/BTL ideas We’re Looking For Someone Who: • Has experience as a brand manager (preferably in BFSI, Edtech, Fintech and FMCG) • Strong understanding of consumer behavior, digital-first marketing, and brand building.
Role Overview: You will be working as a Brand Manager and Strategist in a hybrid and project-based role in Mumbai. Your primary responsibilities will include brand identity development, marketing strategy and execution, event and on-ground activation, as well as content and digital marketing. Key Responsibilities: - Help define and evolve the brand's tone, values, and visual language for brand identity development. - Plan the go-to-market strategy across digital, retail, and on-ground channels. - Create and oversee launch campaigns, content plans, and brand calendar. - Define and track key brand metrics such as awareness, trials, and engagement. - Assist in POSM strategy, bar branding, merchandise, and ATL/BTL ideas. - Conceptualize and execute bar activations, tastings, launch events for event and on-ground activation. - Identify brand collaboration opportunities with nightlife, F&B, or pop culture platforms. - Lead the social media team for content and digital marketing. - Work on creative outlook and ideas, lead shoots/content, and other ATL/BTL campaigns. Qualifications Required: - Thrill to launch and build a new brand from scratch. - Experience as a brand manager, preferably in alcobev, FMCG, lifestyle industries. - Willingness to travel for events. - Experience in on-ground activations.,
We’re looking for a Mumbai-based Freelance Social Media Manager who can own the brand’s digital world, from content strategy, calendar planning to community engagement and platform growth. Key Responsibilities: STRATEGY AND PLANNING Develop a distinct tone and digital personality for the brand Build a monthly content calendar aligned with key brand moments, trends & product storytelling Collaborate with founders and brand manager on campaign ideas and communication goals Identify trending formats and memes that suit the brand’s voice and visual identity CONTENT CREATION AND COORDINATION: Ideate static, carousel, reel, and story formats in collaboration with designers and creators Work closely with photographers/videographers for shoot planning and execution Draft witty, engaging, on-brand captions for all platforms (mainly Instagram) Coordinate influencer content reposts and UGC curation\ PLATFORM MANAGEMENT AND GROWTH Handle posting, scheduling, and daily account management Drive engagement through comments, DMs, polls, replies, and community building Monitor analytics and adjust strategies to improve reach, engagement, and follower growth Keep the grid aesthetic fresh, clean, and cohesive IDEAL CANDIDATE: Understands and actually breathes social media and have worked for lifestyle/FMCG/beverage/alcobev brands Strong understanding of visual aesthetics, short-form video trends, and meme culture Able to work independently and hit the ground running Based in Mumbai (must be available for content shoots, events & tastings) Bonus: experience in launching or scaling an alcohol/lifestyle/D2C brand Excellent communication and time management skills