Brand Manager and Strategist

Role Description

This is a hybrid and project based role for a Brand Manager and Strategist located in Mumbai.

1. Brand Identity Development: Help define and evolve the brand's tone, values, and visual language

2. Marketing Strategy & Execution:

• Plan the go-to-market strategy across digital, retail, and on-ground channels

• Create and oversee launch campaigns, content plans, and brand calendar

• Define and track key brand metrics (awareness, trials, engagement, etc.)

•Assist in POSM strategy, bar branding, merchandise, and ATL/BTL ideas

3. Event & On-Ground Activation:

•Conceptualize and execute bar activations, tastings, launch events.

•Identify brand collaboration opportunities with nightlife, F&B, or pop culture platforms

4. Content & Digital Marketing

• Lead the social media team

• Work on creative outlook and ideas

• Lead the shoots/content and other ATL/BTL campaigns.

We’re Looking For Someone Who:

• Has a thrill to launch and build a new brand from scratch

• Has experience as brand manager (preferably in alcobev, Fmcg, lifestyle)

• Can travel for the events.