Social Media Manager

About Position:

We are looking for a Social Media Manager who can drive our social media presence across platforms, build engagement and strengthen our brand voice. The ideal candidate will manage organic campaigns, content planning and execution, performance tracking and community management, while collaborating closely with marketing, design and leadership teams.

• Role: Social Media Manager

• Location: Pune

• Experience: 5 to 6 years

• Job Type: Full Time Employment

What You'll Do:

• Develop and execute platform-specific social media strategies aligned with brand and business goals
• Collaborate with internal stakeholders for content inputs, approvals and storytelling opportunities
• Manage the weekly social media calendar, including briefing, copywriting, creative direction, scheduling and publishing
• Monitor social conversations around the corporate brand and lead community engagement
• Track performance metrics and provide insights and recommendations for optimization
• Coordinate with creative teams to ensure cohesive campaigns
• Support leadership social strategy and personal branding initiatives
• Stay updated on platform trends, algorithm changes and best practices

Expertise You'll Bring:

• Proven experience managing social media for B2B/tech brands
• Strong copywriting and storytelling skills tailored to each platform
• Ability to repurpose long-form content (blogs, webinars, reports) into social-native formats
• Experience building and scaling organic social media programs on Linkedin
• Ability to grow engagement and followers organically through content and community strategy
• Experience managing stakeholders and cross-functional collaboration
• Strong design sense and visual understanding (knowledge of design tools not mandatory)
• Ability to interpret performance data and translate it into actionable insights
• Hands-on experience with social scheduling and analytics tools
• Understanding of organic algorithm drivers across LinkedIn, Instagram and other platforms
• Experience driving community engagement through comments, DMs and proactive outreach
• Bachelor’s degree in Marketing, Communications, Media or related field
• 5–6 years of relevant social media experience
• Creative thinking with a strong eye for detail
• Proactive mindset and ability to work in a fast-paced environment
• Strong communication and organizational skills
• If you are passionate about social storytelling and building meaningful social media engagement, we’d love to hear from you.

Benefits:

• Competitive salary and benefits package
• Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Annual health check-ups
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We support hybrid work and flexible hours to fit diverse lifestyles.
• Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let’s unleash your full potential at Persistent - persistent.com/careers

“Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”