Social Media Manager

Job Summary:

As a Social Media & Creative Strategist, you will be the bridge between creative vision and data-driven strategy. You’ll lead the development of compelling social media strategies, brand narratives, and content plans that drive engagement, growth, and ROI across platforms.

Roles & Responsibility

1. Strategy & Planning: Developing and executing comprehensive social media strategies aligned with brand objectives, audience behavior, and current trends across all relevant platforms.

2. Content & Creative Direction: Leading the creation of content calendars, brand storytelling concepts, and visual strategies while ensuring consistent tone, voice, and creative alignment with client identity.

3. Platform Expertise & Innovation: Staying ahead of evolving platform trends, formats, and tools, and integrating new features and creative formats into campaign planning and content development.

4. Campaign Management: Overseeing end-to-end execution of social media campaigns—from briefing and creative development to deployment and reporting—ensuring high-quality, timely delivery.

5. Performance Analysis: Monitoring, measuring, and reporting on campaign performance using relevant analytics tools, and making data-driven recommendations for optimization and growth.

6. Client & Internal Collaboration: Acting as the key point of contact for social strategy; presenting plans and insights to clients while working closely with design, copy, media, and performance teams to ensure seamless execution.

7. Influencer Integration (as needed): Supporting influencer campaign strategies by identifying suitable creators and integrating them into broader creative campaigns where relevant.

8. Budget Oversight: Managing and allocating social media budgets effectively to ensure optimal resource utilization and maximum campaign ROI.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or related field.

• 3+ years of experience in social media strategy or creative campaign roles.

• Strong portfolio showcasing strategic campaigns and innovative content ideas.

• Proficient with analytics tools (Meta Insights, Google Analytics, etc.).

• Strong understanding of consumer behavior and digital engagement trends.

• Excellent communication and presentation skills.