Social Media Expert

Role Overview:

We are seeking a Social Media Expert with a minimum experience of 8-10 years and strong B2B background to lead strategy and execution across social platforms. This role requires a deep understanding of how to use social media for brand building, lead generation, and thought leadership in complex, high-consideration purchase environments.

Key Responsibilities:

🔹 Strategic Leadership:

• Define and implement social media strategies tailored to B2B audiences across platforms like LinkedIn, YouTube, and niche communities.
• Drive positioning, messaging, and executive branding that align with brand voice and business goals.

🔹 Content & Campaigns:

• Lead development of high-quality content — including whitepapers, videos, carousels, polls, and opinion pieces — that builds trust and authority.
• Oversee planning and execution of social campaigns that support lead generation, funnel nurturing, event promotion, and product/service awareness.

🔹 Team Management:

• Build and mentor a team of B2B-focused social media professionals and content creators.

🔹 Analytics & Optimization:

• Track performance metrics like engagement, follower growth, CTR, impressions.
• Continuously optimize strategies based on audience insights and platform analytics.

🔹 Thought Leadership & Trends:

• Develop executive branding strategies for leadership teams (especially on LinkedIn).
• Stay on top of B2B social trends, AI-enabled tools, and best practices to ensure innovation and differentiation.

Who You Are:

• 8+ years of experience in social media marketing, with at least 4+ years in a B2B environment.
• Proven track record of managing LinkedIn-first strategies that deliver engagement and leads.
• Strong understanding of B2B customer journeys and how social fits into demand generation.
• Excellent storytelling, visual communication, and editorial planning skills.
• Experience in SaaS, IT, BFSI, or other enterprise categories is a strong advantage.
• Proficient in tools like LinkedIn Campaign Manager, Hootsuite, GA4, HubSpot/Salesforce (a plus), etc.
• Strong leadership, communication, and stakeholder management skills.