Social Media Expert

Job Summary:

We are seeking a results-driven and experienced Facebook (Meta) Ads Expert to manage and optimize our paid advertising campaigns across Meta platforms (Facebook, Instagram, Messenger). The ideal candidate will have a strong background in paid media strategy, audience targeting, campaign optimization, and performance analysis. You’ll be responsible for driving conversions, leads, and ROI through effective Meta ad strategies.

Key Responsibilities:

Develop, manage, and optimize Meta (Facebook & Instagram) advertising campaigns from strategy through execution.

Conduct thorough audience research and segmentation to ensure effective targeting.

Create compelling ad copy, creatives, and A/B testing frameworks to improve performance.

Monitor and analyze key metrics (CTR, CPC, CPA, ROAS, etc.) to assess campaign performance.

Set up conversion tracking, pixel integration, and events via Meta Business Manager.

Stay updated with Meta’s evolving ad platform policies, algorithm updates, and best practices.

Collaborate with designers and content creators to produce high-performing creatives.

Provide regular performance reports with insights and actionable recommendations.

Manage budgets across campaigns to maximize ROI and scale successful ad sets.

Qualifications:

Proven experience (2+ years) managing Facebook/Meta Ads campaigns.

In-depth knowledge of Meta Business Suite, Ads Manager, Pixel, and Events Manager.

Strong analytical skills and proficiency with ad performance tools and platforms.

Experience in running campaigns for lead generation, and awareness.

Familiarity with remarketing, lookalike audiences, and funnel strategies.

Ability to manage budgets across multiple campaigns efficiently.

Excellent communication and reporting skills.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,674.80 per month

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 2 years (Required)

Location:

• Noida Sector 16, Noida, Uttar Pradesh (Required)