Social Media Executive

Location: On Site in office

Employment Type: Full-Time

Experience Level: 2-3 years

Reports To: Social Media Head.

About Us: We are a dynamic digital marketing company that helps brands grow through innovative campaigns, impactful storytelling, and data-driven strategies. As we expand, we are looking for a creative and results-oriented Social Media Manager/Executive to join our team and handle the social media accounts of multiple brands across diverse industries.

Key Responsibilities

1. Content Strategy and Planning

○ Develop and execute social media strategies aligned with the client’s business goals.

○ Create monthly content calendars for multiple brands with the strategist considering their unique voice and target audience.

○ Create compelling pitch for new brands

2. Content Creation and Management

○ Collaborate with designers, copywriters, and videographers to create engaging posts, reels, stories, and other multimedia content.

○ Ensure timely scheduling and publishing of content across platforms like Instagram, Facebook, Twitter, LinkedIn, and more.

3. Community Engagement

○ Monitor comments, messages, and brand mentions, and engage with the community promptly.

4. Performance Analysis

○ Track key metrics such as engagement rates, reach, impressions, and follower growth.

○ Provide detailed performance reports and insights to clients, suggesting areas of improvement.

5. Trend Analysis and Innovation

○ Stay updated on the latest social media trends, platform updates, and best practices.

○ Experiment with new features, formats, and campaigns to maximize client ROI.

6. Collaboration and Client Management

○ Act as a point of contact for assigned brands, ensuring seamless communication and execution of their requirements.

○ Work with the internal team to coordinate campaigns, influencer collaborations, and ad strategies.

Requirements

● Education: Bachelor’s degree in Marketing, Communications, or a related field.

● Experience: 2-3 years of experience managing social media accounts for multiple brands (agency experience preferred).

● Skills:

○ Proficiency in social media management tools (Shopify, Upfluence, etc)

○ Strong understanding of social media platforms and their algorithms.

○ Exceptional written and verbal communication skills.

○ Creativity and ability to think outside the box.

○ Analytical mindset to interpret data and drive decisions.

● Bonus Skills:

○ Basic graphic design skills (e.g., Canva, Photoshop).

○ Knowledge of paid social media advertising.