Company Description
America & Beyond is a boho luxe fashion label that offers handcrafted bohemian fashion made for the creative, free-spirited individual. With an inspired blend of contemporary western silhouettes and artisanal craftsmanship, our vibrant clothing and handbags are exceptional. Each offering has a uniquely global appeal with local, handmade charm primarily targeting US female audience.The Social Media & Content Manager will be responsible for leading our brand’s social media and digital storytelling across multiple platforms including Instagram, Facebook, Pinterest, YouTube, TikTok, and LinkedIn. This role demands a mix of strategic thinking, creativity, and hands-on content creation skills. The candidate should be able to drive campaigns that strengthen brand positioning, increase engagement, and ultimately generate sales.Key ResponsibilitiesSocial Media Strategy & Planning
- Develop and execute a comprehensive social media strategy aligned with brand objectives across Instagram, Facebook, Pinterest, YouTube, TikTok, and LinkedIn
- Create and maintain a rolling 3-month content calendar, presenting plans and campaign ideas to the team in advance
- Identify platform trends, audience insights, and competitor strategies to shape content direction.
Content Creation & Execution
- Ideate, create, and edit engaging content (posts, reels, videos, stories, carousels, blogs) tailored to each platform
- Collaborate with the design/product team to capture behind-the-scenes content of product design, craftsmanship, and launches
- Organize and oversee outdoor photoshoots (4-6 annually) in line with the social media strategy, ensuring brand aesthetic and storytelling
- Ensure timely approvals and smooth workflow for all social content
- Write engaging, brand-consistent copy for marketing emailers/newsletters in collaboration with the marketing team
- Manage influencer content and posting schedules
Performance Tracking & Reporting
- Prepare and share weekly and monthly performance reports with key metrics (engagement, reach, conversion, growth)
- Provide actionable insights and recommendations to optimize content and campaigns.
Community & Influencer Management
- Maintain platform hygiene – timely responses to DMs, comments, mentions, and reviews
- Develop and execute influencer outreach and collaboration programs to amplify brand visibility
- Monitor online reputation and maintain a consistent brand voice.
Campaigns & Engagement
- Collaborate with the marketing team to design and launch digital campaigns for new collections, festive promotions, and sales
- Create engagement-driven campaigns to foster brand loyalty and community building
- Innovate with new formats (live sessions, user-generated content, contests, collabs).
Desired Skills & Qualifications
- Bachelor’s/Master’s in Marketing, Communications, or related field. Fashion experience is mandatory.
- Must have experience in managing photoshoots (indoor studio and outdoor )
- 4–7 years of experience in social media, digital marketing, or content creation for fashion/ecommerce brands
- Proven track record of growing social media presence and driving engagement/sales
- Strong skills in content creation – photography, videography, editing (knowledge of tools like Canva, Adobe Creative Suite, CapCut, etc. preferred)
- Excellent copywriting skills with a keen eye for storytelling and aesthetics (social posts, campaign copy, and email marketing copywriting)
- Strong analytical skills with experience in social media analytics tools (Meta Business Suite, Pinterest Analytics, YouTube Studio, etc.)
- Knowledge of influencer marketing and collaboration strategies
- Ability to manage multiple projects, campaigns, and timelines effectively
- Creative, trend-savvy, and passionate about fashion and lifestyle branding
What We Offer
- Opportunity to work with a fast-growing global fashion brand
- Creative freedom to design and execute innovative campaigns
- A collaborative work environment with direct exposure to leadership
- Competitive salary package based on experience
Qualifications:
- Has 4-7 years experience with managing fashion clients and familiarity with creating fashion content for US based brands
- Fluent English is mandatory
- Excellent communication and interpersonal skills
- Ability to create reports regarding content and performance
- Strong problem-solving abilities and a customer-centric mindset
- Ability to work independently in a remote environment and manage a distributed team
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