Social Media & Content Manager

Social Media & Content Manager

Key Responsibilities:

Social Media Management

• Manage and grow brand presence across LinkedIn, YouTube, Instagram, and additional platforms.
  
• Develop and maintain a content calendar aligned with business objectives.
  
• Consistently publish engaging, relevant, and timely content.
  
• Engage with followers, respond to comments, and uphold a professional brand image.
  

Content Creation & Strategy

• Create impactful written content including articles, posts, captions, and thought-leadership pieces.
  
• Craft video scripts and concepts highlighting renewable energy solutions.
  
• Develop content tailored to resonate with senior executives and industry influencers.
  
• Translate complex technical topics into simple, relatable narratives.
  
• Conduct competitor analysis, audience research, and trend monitoring to inform content strategies.
  

Video Content Development

• Collaborate with production teams to execute engaging video content.
  
• Repurpose written material into visual formats optimized for YouTube, Instagram, and other channels.
  

Content Optimization & Analytics

• Implement SEO best practices to maximize content visibility and search rankings.
  
• Track and analyse performance metrics to refine strategies and enhance reach.
  

Collaboration & Brand Voice

• Work cross-functionally with marketing, design, and business teams to ensure content alignment with company objectives.
  
• Infuse personality, warmth, and consistency into all communication to strengthen brand voice.
  

Candidate Profile

• Proven experience in

  social media management and content creation

  (preferably within renewable energy, sustainability, or B2B industries).
• Strong

  storytelling and research skills

  with the ability to simplify complex concepts.
• Demonstrated ability to create

  data-driven and results-oriented strategies

  .
• Experience in developing and executing content calendars and campaigns.
  
• Knowledge of SEO and content optimization techniques.
  
• Strong organizational and multitasking skills with the ability to adapt content across multiple platforms.
  
• Creative, curious, and proactivekeen to stay ahead of industry and digital trends.