Social Media and Marketing Manager

Purpose: Build a high-intent follower base, generate qualified leads, and drive always-on engagement across YouTube, LinkedIn, X (Twitter), Instagram, and partner/community channels—turning attention into pipeline.

About MostEdge

We’re a retail-tech and AI platform serving fuel, grocery, and convenience retailers. Our mantra: “Protect Every Penny. Power Every Possibility.” We lead with clarity, trust, and measurable outcomes.

What you’ll own

• Strategy & Calendar
• Own the multi-channel social strategy, content pillars, and 90-day calendars aligned to launches, events, and campaigns.
• Define audience segments (owners, operators, merchandisers, IT) and map content to their journeys.
• Content & Creative
• Script, storyboard, and produce short-form video (Reels, Shorts, TikTok) and long-form YouTube.
• Write scroll-stopping copy, threads, carousels, and thought-leadership posts; coach execs for social.
• Build asset kits with design partners (thumbnails, lower thirds, motion templates).
• Channel Operations
• Daily posting, comment moderation, community replies, and creator/partner collabs.
• Launch & optimize newsletters, groups, communities (e.g., LinkedIn Groups, Discord/Reddit when relevant).
• Growth & Paid Social
• Plan/test paid campaigns (Lead Gen, Video View, Website Conversion) across LinkedIn, Meta, TikTok, YouTube.
• Stand up UTM conventions, A/B tests, landing pages, and retargeting flows with Marketing Ops.
• Lead Gen & Campaigns
• Turn content into MQLs via gated assets, webinars, demos, and event promos (e.g., NACS).
• Build employee-advocacy and customer-story programs.
• Analytics & Reporting
• Own dashboards for follower growth, engagement rate, watch time, CTR/CVR, MQLs/SQLs, pipeline influenced, CAC.
• Run post-mortems and quarterly insights to refine the playbook.
• Brand & Governance
• Guard voice/tone; maintain playbooks, response guides, and crisis workflows.
• Ensure compliance with platform and industry guidelines.

Success metrics (12 months)

• +40–100% MoM follower growth on priority channels (with quality thresholds).
• Engagement rate above industry benchmarks per channel.
• MQLs from social: establish baseline in first 90 days; 3–5× by Q4.
• YouTube: steady subscriber growth, watch-time and avg. view duration trending up.
• Response SLAs: <2 hrs during business hours for priority inquiries.

Qualifications

• 5–8 years in B2B SaaS social/growth (bonus: retail, C-store, fuel, or AI).
• Portfolio of video-led social work (shorts/reels, long-form, carousels, threads).
• Strong copywriting, visual sense, and editorial judgment.
• Hands-on with LinkedIn Campaign Manager, Meta/TikTok Ads, YouTube Studio, GA4, and a CRM/automation stack (HubSpot/Marketo, Salesforce).
• Comfortable building dashboards (Looker/Datastudio/HubSpot) and using UTMs & attribution.
• Tools you know: Hootsuite/Sprout/Buffer, Figma/Canva, Premiere/CapCut/Descript (or equivalents).
• Bonus: webinar/event marketing, community management, employer-brand, trade-show social.

How you work (MostEdge Values)

• Lead with Purpose: tie every post to an outcome (awareness, demand, adoption).
• Build Trust: clear, honest, and on-brand interactions.
• Own the Outcome: you run the calendar, the numbers, and the learnings.
• Win Together: partner with Sales, Product, Customer Success, and Design.
• Keep It Simple: remove steps, reduce friction, ship fast.

Day-to-day

• Draft/approve a weekly content plan; publish daily across channels.
• Record quick founder/expert clips; turn customer wins into shorts.
• Launch paid tests (creative x audience x offer); iterate weekly.
• Spin campaigns into lead magnets and webinar signups; route MQLs to Sales with scoring.
• Monitor mentions; escalate support needs; close the loop with CS.

30/60/90 Plan

• 30 days: Audit channels, set baselines, define pillars & style guide, ship first weekly cadence.
• 60 days: Launch creator/employee-advocacy pilot, first webinar + paid retargeting loop, reporting live.
• 90 days: Repeatable content engine (3–5 core series), integrated lead gen playbook, quarterly growth roadmap.

Job Types: Full-time, Permanent

Pay: ₹20,794.13 - ₹80,831.81 per month

Benefits:

• Health insurance
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund