SEO Specialist

SEO Specialist

Experience: 2-3 Years

Salary: 30-50K

Location: Dwarka, Delhi

Note: *This role is strictly for candidates with core SEO experience who have handled big brands or large-scale projects (e.g., Amazon, Flipkart, Nykaa, etc.).

*Graduation must be from a regular, full-time university program.

SEO Specialist

Key Responsibilities:

Strategic SEO & Content Alignment:

○ Develop and execute comprehensive, data-driven SEO strategies tailored to client goals, industry best practices, and the latest search engine algorithms.

○ Conduct in-depth keyword research and analysis to identify high-value opportunities, with a keen eye on user intent and content relevance.

○ Perform competitive analysis to identify gaps and opportunities in client and competitor strategies.

○ Collaborate closely with content teams to develop robust content strategies that align with SEO objectives, guiding content creation, optimization, and promotion for maximum organic visibility and engagement.

○ Stay abreast of significant Google algorithm updates, search engine trends, and the growing influence of AI in search and content generation.

Technical SEO:

○ Conduct thorough technical SEO audits (crawlability, indexability, site speed, mobile-friendliness, schema markup, etc.) and provide actionable recommendations for improvement.

○ Work closely with development teams to ensure SEO best practices are implemented during website design and development.

○ Manage and optimize XML sitemaps, robots.txt files, and canonical tags.

○ Implement and monitor structured data markup.

On-Page SEO:

○ Optimize website content, meta descriptions, title tags, header tags, and image alt text for target keywords.

○ Perform content gap analysis and provide recommendations for new content creation.

○ Optimize internal linking structures for improved crawlability and user experience.

Off-Page SEO & Link Building:

○ Develop and execute effective, ethical link-building strategies to acquire high-quality backlinks.

○ Identify and pursue outreach opportunities with relevant websites and influencers.

○ Monitor backlink profiles and disavow harmful links.

Local SEO:

○ Manage and optimize Google My Business profiles for local clients.

○ Implement local citation building strategies.

○ Monitor local search rankings and reviews.

Client Management & Business Development:

○ Create detailed, compelling SEO proposals for new business opportunities, outlining strategic approaches and projected outcomes.

○ Actively participate in client pitches, presenting SEO strategies and demonstrating expertise to prospective clients with confidence and clarity.

○ Manage client relationships, ensuring high levels of satisfaction and proactively identifying opportunities for growth and upsell.

○ Ensure all SEO deliverables for existing clients are meticulously tracked, completed on time, and meet or exceed agreed-upon objectives, playing a crucial role in client retention.

○ Provide regular, data-driven insights and recommendations to clients and internal teams, effectively communicating complex SEO concepts and their business impact.

Performance Monitoring & Reporting:

○ Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

○ Provide actionable insights and adapt strategies based on performance data and market shifts.

Experience with advanced SEO tools or platforms

Required Skills & Qualifications:

full-time, regular university program (not distance/open learning)

digital agency

high-traffic websites or enterprise-level brands such as Amazon, Flipkart, Nykaa, or similar.

● Proven success in scaling organic performance for such domains is essential.

● Demonstrated experience in creating and presenting comprehensive SEO proposals to potential clients.

● Excellent client-facing communication and presentation skills, with the ability to articulate complex SEO strategies clearly and persuasively to both technical and non-technical audiences.

● Strong project management skills with the ability to track multiple deliverables and ensure timely completion for client satisfaction and retention.

● In-depth expertise in all aspects of modern SEO, including:

Technical SEO:

On-Page SEO

Off-Page SEO

Local SEO

● A strong understanding of the critical role of content in SEO, including content strategy, content auditing, and optimization for topical authority.

● Awareness and understanding of how AI platforms (e.g., for content generation, research, analysis) are impacting and can be leveraged within SEO strategies.

● Proficiency with leading SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Surfer SEO, etc.

● Strong analytical skills with the ability to interpret complex data, identify trends, and translate them into actionable insights and strategic recommendations.

● Exceptional written and verbal communication skills.

● Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced agency environment.

● Self-motivated, highly proactive, detail-oriented, and committed to continuous learning in a rapidly evolving field.

Bonus Points (Nice to Have):

● Google Analytics and Google Search Console certifications.

● Familiarity with various content management systems (CMS) like WordPress, Shopify, Magento, etc.

● Basic understanding of HTML, CSS, and JavaScript as they relate to SEO.