SEO Executive

Role Overview

We are looking for a dynamic Digital Marketing Executive / SEO Lead with over 3 years of experience who can independently manage SEO and digital marketing projects for international clients, particularly in the mortgage industry. This hands-on role focuses on executing comprehensive SEO strategies, optimizing Google My Business profiles, driving lead generation, upselling, and digital outreach. The ideal candidate is proactive, data-driven, and passionate about delivering measurable online growth for cross-border clients.

Key Responsibilities

SEO Project Management & Execution

• Independently manage and deliver end-to-end SEO projects for international mortgage clients.
• Conduct thorough keyword research to inform content ideas and optimize existing content.
• Plan and oversee website architecture improvements to enhance site usability and SEO effectiveness.
• Perform on-page optimization of homepages, landing pages, blog posts, and product pages aimed at boosting organic search rankings.
• Conduct regular technical SEO audits (mobile and desktop) and collaborate with development teams to resolve site performance and crawlability issues.
• Perform comprehensive SEO audits covering technical, on-page, and off-page factors and provide actionable recommendations.

Google My Business & Local SEO

• Optimize and manage Google My Business listings to improve local and international search visibility and client reputation.
• Implement local and international SEO strategies tailored to diverse geographic markets.

Lead Generation & Outreach

• Generate qualified leads for clients using innovative digital outreach and content marketing techniques.
• Identify upselling and cross-selling opportunities based on client performance data and strategic goals.
• Develop and implement targeted email marketing and content campaigns that drive engagement and conversions.

Social Media Coordination

• Coordinate marketing efforts across LinkedIn, Facebook, and Instagram to build brand awareness and support lead generation.

Performance Monitoring & Reporting

• Track and analyze key SEO and digital marketing metrics (organic traffic, rankings, leads, conversions).
• Deliver clear, actionable reports and recommendations to clients.
• Perform competitive analysis to benchmark and enhance client SEO strategy.

Continuous Learning & Collaboration

• Stay updated with the latest SEO trends, tools, algorithm changes, and best practices—especially for international markets.
• Collaborate with content creators, web developers, and designers for seamless campaign execution.

Requirements

• Minimum 3 years of experience independently managing digital marketing and SEO projects for international clients, ideally within the mortgage or finance sector.
• Expertise in Google My Business optimization, SEO (technical, on-page, off-page), and digital outreach.
• Demonstrated success in lead generation, upselling, and meeting client targets.
• Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other marketing platforms.
• Strong analytical skills and ability to convert data into actionable strategies.
• Excellent written and verbal communication skills to effectively manage international client relationships.
• Self-motivated, highly organized, and comfortable working independently in a remote, fast-paced environment.

Bonus Skills

• Experience with mortgage or real estate clients.
• Familiarity with content management systems like WordPress or Shopify.
• Proven success with cross-border and multi-market digital marketing campaigns.

Perks & Benefits

• Flexible remote working hours.
• Engaging, growth-oriented, and collaborative team environment.
• Exposure to cutting-edge international projects.
• Opportunity to innovate and influence digital marketing strategies.