SEO and Content Specialist - Global

Company Description

Wilson Learning has been helping organizations address key business issues for 60 years, focusing on salesforce effectiveness, leadership development, and workforce readiness. We provide customized solutions that equip sales organizations with the tools and techniques to achieve significant returns such as more deals won, higher margin sales, more referrals, and faster revenue growth. We work extensively with senior executives in HRD, OD, and L&D to transform leaders at all levels and drive organizational success. Our global reach spans over 50 countries, where we inspire, develop, and transform the greatest investment of organizations – their people.

Role Description

SEO & Content Specialist

keyword research, SEO audits, link building, web analytics

Experience

in-office and remote work

Key Responsibilities:

SEO Strategy & Implementation

·      Develop and execute on-page and off-page SEO strategies to drive organic growth.

·      Conduct keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner to identify opportunities for content optimization.

·      Optimize website structure, metadata, internal linking, and schema markup for search performance.

·      Monitor site health (crawlability, indexation, Core Web Vitals, etc.) using tools like Google Search Console.

·      Collaborate with web developers to ensure technical SEO best practices are implemented.

Content Strategy & Creation

·      Plan and create SEO-friendly content calendars aligned with business objectives and audience needs.

·      Write, edit, and optimize web copy, blogs, landing pages, and social media content for SEO and engagement.

·      Ensure all content adheres to brand tone, voice, and messaging guidelines.

·      Research trending topics and competitors to identify new content opportunities.

·      Work closely with designers and marketing teams to develop high-quality, multimedia-rich content.

Performance Tracking & Reporting

• Monitor and analyze website and content performance using Google Analytics, Search Console, and other SEO tools.
• Generate reports on keyword rankings, traffic growth, and conversion rates.
• Use insights to recommend improvements to content and SEO strategies.

Collaboration & Optimization

·      Partner with digital marketing, paid media, and product teams to ensure alignment across campaigns.

·      Stay updated with the latest SEO and content marketing trends, algorithm updates, and tools.

·      Continuously test and improve SEO and content tactics for better reach and engagement.

Skills & Competencies

Strong understanding of SEO fundamentals (on-page, off-page, and technical).

Excellent writing and editing skills with attention to detail.

Experience with analytics and SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog).

Knowledge of HTML/CMS (WordPress, HubSpot, etc.) is an advantage.

Analytical mindset with the ability to translate data into actionable insights.

Time management and multitasking abilities.