Japan - Performance & Communication Marketing Specialist

Company Description

For 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational improvements. By collaborating with HRD, OD, and L&D executives, the company supports leadership development at all organizational levels. As a trusted partner in over 50 countries, Wilson Learning is committed to inspiring and transforming people to achieve sustainable business success.

About the Role

3–4 years of experience in Japan’s digital marketing ecosystem

Key Responsibilities

• Plan, execute & optimize performance marketing campaigns across Yahoo! Japan, LINE Ads, Google/YouTube Japan, Meta Japan, X Japan

• Bidding strategies, audience segmentation, and ROI-driven optimization.

• Conduct keyword research, competitor benchmarking, and market analysis for the Japan region.

• Localize communication, creatives, and brand messaging to fit Japanese cultural nuances.

• Coordinate with Japan-based teams, agencies, and internal stakeholders to execute campaigns.

• Monitor campaign performance using analytics dashboards and advertising platforms.

• Prepare weekly/monthly reports with insights, recommendations, and growth opportunities.

• • Support PR, social media, influencer collaborations, and brand communication initiatives for Japan.

Required Skills & Qualifications

performance and communication marketing for Japan

Japanese ad platforms

Business-level Japanese (JLPT N2 or higher preferred)

• Strong understanding of Japan’s digital consumer behaviour and marketing trends.

• Ability to analyse data, optimize campaigns, and present actionable insights.

• Experience managing multi-stakeholder projects across India–Japan teams.

• Familiarity with content localization, creative briefing, and communication strategy.

• Knowledge of SEO, influencer marketing, and social media in Japan is a plus.

Nice to Have

competitor research platforms

SimilarWeb Japan

App Annie / Data.ai

SEMrush (Japan databases)

Ahrefs Japan

Spy metrics or ad competitor tools for Yahoo! Japan & LINE

Japan-specific marketing and advertising platforms

Ameba

Japan SEO tools and search behavior

Google Japan Search Console

Yahoo! Japan Search Tools

Rank tracking for Japanese SERPs

• Experience working with Japan-based creators, influencers, and community channels.

• Understanding of Japan’s cultural trends, user behaviour patterns, and digital content preferences.