Senior UI/UX Designer

Key Responsibilities

1. User Interface & Experience Design (Core Responsibility)

· Own the full UI/UX design process — from discovery and research through to ideation, prototyping, testing, and developer handoff.

· Lead the creation of wireframes, interactive prototypes, high-fidelity screen designs, and responsive layouts using Figma.

· Define and evolve the global design system within Figma — including components, patterns, typography, grid systems, iconography, spacing, and documentation.

· Ensure designs are aligned with user expectations, business objectives, and brand guidelines, while meeting performance and accessibility standards (e.g., WCAG 2.1).

· Utilize qualitative and quantitative research (user testing, analytics, heatmaps, behavior flows) to inform design decisions and optimize journeys.

· Maintain the highest standards of visual design quality, consistency, and craft across all digital channels.

2. Brand Stewardship & Visual Direction

· Uphold and evolve the digital expression of the brand, ensuring consistency of tone, design language, and identity across platforms and formats.

· Work collaboratively with brand and marketing teams to interpret brand values into digital expressions — including layouts, animations, interactions, and UI components.

· Maintain and manage digital brand guidelines including usage of typefaces, color palettes, icon sets, layout rules, photography usage, and UI motion.

· Review, refine, and approve external or internal creative assets to ensure alignment with brand direction.

3. Shopify Plus Platform Design & Execution

4. Klaviyo Email Design & Marketing Automation

5. Content & Campaign Implementation

6. Experience Optimization & Insights-Driven Design

· Analyse performance of key touchpoints (homepage, PDP, PLP, cart, checkout) using GA4, Hotjar, Shopify Analytics, and Klaviyo dashboards.

· Prototype and recommend improvements to increase engagement, reduce drop-offs, and enhance conversion.

· Design and interpret A/B tests for layout decisions, CTA hierarchy, form usability, and promotional placements.

Required Qualifications & Skills

· Bachelor’s or Master’s degree in UI/UX Design, Interaction Design, Digital Media, Communication Design, or a related discipline.

· 6 + years of UI/UX design experience, with a strong focus on e-commerce and digital product environments.

· Demonstrated mastery of Figma — including use of components, variants, variables, auto layout, tokens, and design systems.

· Proven hands-on experience with Shopify Plus — both in design and platform operations.

· Professional experience designing for Klaviyo, including advanced flows and responsive email UI.

· Deep knowledge of responsive design, accessibility standards (WCAG), and mobile optimization.

· Experience collaborating in Agile environments using tools like Jira, Trello, Notion, or Asana.

· Familiarity with HTML/CSS, Shopify Liquid (for design handoff purposes) is advantageous.

Job Types: Full-time, Permanent

Pay: Up to ₹120,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person