Job Responsibilities1. Market Research & Trend Analysis
- Stay continuously updated with the latest domestic and international trends in home textiles.
 - Study consumer behavior, color forecasts, fabric developments, and lifestyle influences to anticipate design directions.
 - Conduct regular market visits, attend trade fairs, and track competitor collections to keep the brand ahead of trends.
 
2. Design Creation & Conceptualization
- Develop innovative and commercially appealing designs across bedsheets, comforters, blankets, and other soft furnishings.
 - Create detailed mood boards, color palettes, pattern layouts, and theme-based seasonal collections.
 - Ensure all designs reflect the brand’s creative DNA and align with market expectations.
 
3. Product Development
- Oversee the end-to-end product development cycle — from ideation to final sample approval.
 - Work with sourcing and production teams to ensure design feasibility, material selection, and timely sample execution.
 - Approve swatches, strike-offs, and pre-production samples for quality, color, and design accuracy.
 
4. Leadership & Team Management
- Lead, mentor, and manage the internal design team — guiding them through each project’s creative and technical process.
 - Review designs, provide constructive feedback, and ensure timely delivery of collections.
 - Foster a collaborative, innovative environment within the design department.
 
5. Cross-Functional Collaboration
- Coordinate effectively with merchandising, sourcing, and production teams to ensure seamless transition from design to product.
 - Work closely with suppliers, mills, printers, and dye houses to execute new developments efficiently.
 - Maintain clear communication across teams for approvals, timelines, and quality control.
 
6. Collaboration with External Designers & Brands
- Identify and collaborate with external designers, studios, or brands for exclusive design partnerships and co-branded projects.
 - Develop joint collections or limited editions that enhance the brand’s creative diversity.
 
7. Fabric, Print & Material Expertise
- Possess strong technical knowledge of fabrics, prints, dyeing, embroidery, and finishing processes used in home textiles.
 - Ensure the use of high-quality materials that align with brand standards and cost structures.
 - Continuously explore new yarns, textures, and sustainable materials for innovative development.
 
8. Trade & Commercial Awareness
- Keep updated on what is trending and trading well in the market.
 - Study retail and wholesale performance data to align future design directions with consumer demand.
 - Analyze competitors’ design movements and develop strategies to differentiate Florida’s product line.
 
9. Digital Design & Software Proficiency
- Must be proficient in all major textile design and CAD software, including:
 - Adobe Photoshop and Illustrator (for print creation and colorways)
 - CorelDRAW (for layouts and motifs)
 - NedGraphics, Texcelle, or AVACO (for repeats, color separations, and woven simulations)
 - Procreate / CAD Textile / Pointcarre / WGSN (for trend visualization and technical design work)
 - Should be able to prepare accurate design files, repeats, and digital artwork ready for printing or jacquard weaving.
 - Maintain an organized digital design library for all past and current collections.
 
10. Supplier, Vendor & Merchandising Coordination
- Coordinate with vendors, mills, and suppliers for fabric sourcing, print trials, and production approvals.
 - Negotiate pricing, minimum order quantities, and timelines with suppliers.
 - Ensure proper communication and coordination with the merchandising team to meet collection launch deadlines.
 
11. Quality, Costing & Feasibility
- Evaluate designs for production feasibility, material cost, and fabric compatibility.
 - Maintain a balance between design innovation and commercial practicality.
 - Approve quality standards for color accuracy, print clarity, and finish consistency.
 
12. Innovation & Sustainability
- Explore new technologies, eco-friendly materials, and sustainable design practices.
 - Introduce innovative design techniques that improve aesthetics while minimizing material waste or cost.
 - Keep up with digital printing and weaving innovations in the textile sector.
 
13. Brand Development & Visual Direction
- Align each collection with Florida Dress Your Home’s creative and commercial objectives.
 - Contribute to brand storytelling through design — ensuring all collections reflect a cohesive and premium identity.
 - Suggest design ideas for marketing, packaging, and photo shoots.
 
14. Documentation & Reporting
- Maintain detailed records of all design collections, samples, and approvals for future reference.
 - Present design concepts, mood boards, and seasonal forecasts to management.
 - Create periodic reports on market trends, product feedback, and collection performance.
 
Job Type: Full-time
Pay: ₹40,000.00 - ₹80,000.00 per month
Experience:
- textile designing : 5 years (Preferred)
 - Product development: 5 years (Preferred)
 
Willingness to travel:
Work Location: In person