Senior Sales Manager

Job Objective: Sr. Sales Manager in a resort is responsible for driving revenue by promoting the hotel’s rooms, facilities, and services to potential clients. Their primary goal is to attract new business and retain existing clientele, particularly in the segments of corporate, leisure, group bookings, and events. Below is a detailed job description: Job Description 1. Sales Strategy Development: o Create and implement strategic sales plans to achieve the resort business goals. o Develop targeted sales strategies for various market segments, including corporate, leisure, group, and event clients. o Monitor market trends, competitor activities, and customer needs to adjust sales strategies accordingly. 2. Business Development: o Identify and pursue new business opportunities to increase room and event sales. o Build strong relationships with local businesses, travel agencies, tour operators, and corporate clients. o Attend trade shows, networking events, and sales missions to promote the resort. 3. Client Relationship Management: o Maintain and strengthen relationships with existing clients to ensure repeat business. o Conduct regular sales calls and site visits to prospective clients to showcase the property. o Negotiate contracts and close deals for rooms, events, and other services. 4. Revenue Management: o Work closely with the revenue management team to align sales strategies with pricing models and inventory availability. o Monitor and forecast sales revenue, providing regular updates to the Director of Sales or management team. o Develop promotional packages and offers to maximize occupancy and profitability during off-peak seasons. 5. Team Collaboration: o Collaborate with the marketing department to create promotional materials, campaigns, and social media content that supports sales efforts. o Liaise with the banquet, catering, and events teams to ensure seamless execution of group bookings, meetings, and weddings. o Work with front office, reservations, and operations teams to ensure guest satisfaction and service quality. 6. Reporting & Analysis: o Prepare and present detailed sales reports and forecasts to the management team. o Analyze sales performance data and metrics, adjusting strategies to meet revenue targets. o Monitor customer feedback and satisfaction ratings to enhance the resort services and offerings.