Senior Product Marketing Manager

We are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue growth, and long-term brand positioning.

1. Go-To-Market (GTM) Strategy

• Design and execute the GTM roadmap for our educational hardware product(s)
• Define target segments (schools, government bodies, coaching centres, B2C, etc.)
• Craft pricing, positioning, channel, and promotion strategies
• Build AOP and plan levers for achievement

2. Product Launch

• Lead end-to-end product launch strategy, including timelines, pilot programs, and regional rollouts
• Build early traction through targeted partnerships and early adopters

3. Team Building

• Recruit, train, and lead a cross-functional team including sales, channel managers, and marketing
• Set clear KPIs, build incentive plans, and foster a high-performance culture
• Enable team members with tools, processes, and knowledge to succeed in the field

4. Sales & Business Development

• Drive direct and channel sales for schools, distributors, and institutional buyers
• Develop and manage sales pipeline, forecast revenue, and close strategic deals
• Establish partnerships with schools, NGOs, and government organizations
• Track and report on performance, customer feedback, and market trends

Key Requirements:

• 4+ years in sales, business development, or GTM roles in education, hardware, or FMCG sectors
• Proven experience in launching tech/hardware products in the Indian market
• Strong network across schools, education boards, and institutional buyers
• Entrepreneurial mindset with ability to operate in fast-paced environments
• Excellent leadership, communication, and negotiation skills