Senior Product Manager (B2C)

About Plum

Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations. Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance. Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.

About the Rol

eAs a Senior Product Manager for Plum Personal, you will own the product vision, strategy, and execution of our B2C insurance and healthcare solutions. You will lead the development of consumer-focused products that serve our community of individual users, driving engagement, retention, and revenue growth. Your mission is to identify, build, and scale innovative insurance and healthcare products that increase Average Revenue Per User (ARPU) while delivering exceptional value to our consumer base

.Key Responsibiliti

• esProduct Strategy & Visi

  on: Own and drive the strategic product roadmap for B2C insurance and healthcare products, balancing user needs, market opportunities, and business profitability goa

• lsGrowth & Monetizati

  on: Design and implement engagement mechanisms, growth strategies, and monetization frameworks to systematically increase ARPU and user lifetime val

• ueConsumer Insigh

  ts: Partner with users and leverage data analytics to understand explicit and latent needs in the personal insurance and healthcare space, identifying opportunities for new product developme

• ntCross-functional Leadersh

  ip: Collaborate with high-performing engineering, marketing, and business development teams to ensure scalable product delivery that drives both user satisfaction and commercial succe

• ssProduct Performan

  ce: Establish, monitor, and measure success metrics including ARPU, user engagement, retention rates, and product adoption, integrating behavioral data and user feedback to drive continuous improveme

• ntStrategic Decision Maki

  ng: Make data-driven decisions across multiple domains—from product features to pricing strategies to user acquisition—that optimize both user experience and business outcom

• esProduct Documentati

  on: Author and review Product Requirement Documents (PRDs) for complex B2C features, ensuring clear communication of user needs and business objectiv

• esTeam Developme

  nt: Lead and mentor product team members, fostering a culture of user-centricity, innovation, and commercial excellence in the Personal products vertic

alRequireme

• ntsExperie

  nce: 6+ years of product management experience with demonstrated success in B2C products, preferably in fintech, insurtech, or healthcare technol

• ogyLeaders

  hip: Strong track record of leading product initiatives and mentoring team members in a growth-oriented environm

• entGrowth Fo

  cus: Proven ability to drive user engagement, retention, and monetization in consumer products with measurable impact on key business metr

• icsAnalytical Excelle

  nce: Strong analytical and data interpretation skills with experience in A/B testing, cohort analysis, and user behavior analyt

• icsConsumer-Centric Mind

  set: Deep understanding of consumer psychology, user experience principles, and how to create intuitive, engaging product experien

• cesBusiness Acu

  men: Experience with pricing strategies, revenue optimization, and understanding of unit economics in B2C busines

• sesEducational Backgro

  und: Bachelor’s degree in Computer Science, Engineering, Business, or related field prefer

redSuccess Met

• ricsRevenue Gr

  owth: Measurable increase in ARPU and overall revenue from Personal products vert

• icalUser Engage

  ment: High user activation, engagement, and retention rates across the product portf

• olioProduct Adop

  tion: Strong adoption rates for new features and products within the existing user

• baseMarket Expan

  sion: Successful identification and launch of new product categories that expand addressable ma

• rketCustomer Satisfac

  tion: High Net Promoter Score (NPS) and user satisfaction rat

• ingsBusiness Im

  pact: Achievement of quarterly and annual revenue targets for the Personal products business