Senior Product Manager

About AppsForBharat

AppsForBharat

faith, culture, and technology

Role Overview for Senior Product Manager (Acquisition & Monetisation):

growth and business impact

discover, engage, and contribute

Maximise reach, retention, and revenue — without losing the soul of the product.

What You’ll Do

1. Drive Acquisition:

• Build and optimise user acquisition funnels across channels — app store, organic, performance marketing, referrals, and partnerships.
• Work closely with marketing and data teams to identify high-LTV cohorts and improve conversion from install → registration → engagement.
• Design and run experiments (landing pages, creatives, onboarding flows) to improve activation rates.

2. Lead Monetisation Strategy:

• Define the monetisation roadmap — from subscriptions and microtransactions to content and service-led products.
• Partner with design, engineering, and CRM to build frictionless purchase and renewal experiences.
• Optimise pricing, packaging, and offer design through A/B testing and cohort analysis.
• Measure ROI and CLV impact; evolve the monetisation engine using data-driven insights.

3. Product Ownership & Roadmapping:

• Define, prioritise, and deliver the growth product roadmap.
• Collaborate cross-functionally with marketing, growth, CRM, design, and data teams.
• Balance experimentation velocity with quality and user experience integrity.

4. Data-Driven Decision Making:

• Use quantitative and qualitative insights to inform decisions — from feature prioritisation to user segmentation.
• Leverage analytics tools (Amplitude, Mixpanel, BigQuery, Looker, etc.) for growth experimentation and reporting.

5. Leadership & Collaboration:

• Mentor junior PMs or analysts working on growth pods.
• Influence stakeholders across business, marketing, and product to align on revenue goals.

What You Bring

-Education: Engineering or Management degree from a premier institute — IIT, BITS Pilani, IIM,

ISB preferred.

- Experience: Must have minimum 5+ years of core B2C product management experience, with

measurable impact on Revenue, ARPU, Conversion Rate, Repeat Transactions, Retention,

and Engagement.

-Past KPIs must include Revenue, Conversion, ARPU, and Repeat Transactions.

-Proven track record of delivering impactful digital products in high-growth environments.

-Strong analytical skills with expertise in interpreting complex datasets.

-Excellent communication and stakeholder management skills.

Bonus Points

Past Founding or Entrepreneurship experience

Nice to have: Experience managing products on both App and Web platforms.

Experience in e-commerce or supply chain product ecosystems.

Why AppsForBharat?

We’re not just another startup. We’re a movement. Here’s why you’ll love being a part of it:

Competitive compensation and performance-based incentives.

Ambitious work environment with opportunities for professional growth.

Access to a vibrant network of professionals passionate about spirituality and

technology.

Health & Wellness Benefits to ensure your and your family’s well-being.

A Serene, Pet-Friendly & Peaceful Office located in the heart of HSR Layout

Join us in revolutionising the way millions connect with their spirituality