Senior Marketing Strategist

Job Description

About the Role We're seeking an experienced Senior Marketing Strategist to lead campaign design, optimize our marketing activities, and drive data-informed growth at Castkro. This role combines strategic thinking with hands-on execution, perfect for a seasoned marketing professional who thrives on turning insights into impactful marketing campaigns. What You'll Do Campaign Strategy & Design Design comprehensive marketing campaigns aligned with company OKRs and business objectives Develop weekly and monthly marketing activity plans with clear success metrics Create campaign frameworks that can be scaled across multiple channels and audiences Build campaign testing protocols to continuously improve performance Team Leadership & Development Manage and mentor our Digital Marketing Executive, providing guidance on execution and professional growth Collaborate cross-functionally with sales, product, and leadership teams Foster a data-driven marketing culture focused on continuous improvement Data-Driven Strategy Analyze campaign performance data to identify optimization opportunities Create regular reporting dashboards that translate metrics into actionable insights Iterate marketing strategies based on performance data, market trends, and customer feedback Establish and track KPIs that directly support company OKRs Strategic Planning Develop quarterly marketing strategies that support business growth targets Conduct competitive analysis and market research to inform campaign positioning Plan and allocate marketing budget across channels for maximum ROI Present strategic recommendations to leadership team What We're Looking For Experience & Skills 5+ years of marketing experience with 2-3 years in management or senior strategic roles Proven track record of designing successful multi-channel marketing campaigns at scale Strong analytical skills with experience using marketing analytics tools and platforms Demonstrated experience managing marketing teams and developing talent Technical Competencies Advanced proficiency with marketing automation platforms and CRM systems Expert knowledge of digital marketing channels (paid social, search, email, content) Experience with analytics tools (Google Analytics, social media analytics, etc.) Strong background in A/B testing methodologies and campaign optimization Strategic Leadership Ability to translate complex business objectives into actionable marketing strategies Extensive experience working with OKRs or similar goal-setting frameworks Advanced project management skills with ability to manage multiple campaigns simultaneously Data-driven decision making with ability to present insights to C-level stakeholders What You'll Bring Senior-level strategic mindset with hands-on execution capabilities Excellent communication skills for presenting to leadership and mentoring team members Proven adaptability to work in fast-paced, high-growth company environments Deep passion for staying current with marketing trends and emerging best practices Growth Opportunities Lead marketing strategy for a growing company Build and scale marketing processes and team Direct impact on company growth and success metrics Professional development budget for conferences and training Ready to drive marketing growth through strategic campaign design and data-driven optimization? We'd love to hear from you. Show more Show less