Senior Marketing Manager

Profile hiring for Sr. Marketing Manager Department: Marketing Location: BKC Whom are we looking for? We are seeking a Senior Manager - Marketing with excellent analytical skills who can develop and implement digital & offline marketing strategies that promote Treelife’s brand and services across primarily digital platforms. What will be your key responsibilities? Develop and implement strategies for all marketing, branding, and communication initiatives, including communications and creatives Implement digital marketing campaigns on/via social media channels, email/newsletters, SEO/SEM (paid & organic), demand generation, lead generation, etc. Prepare and manage monthly, quarterly, and annual budgets for the Marketing department; Track the effectiveness of various campaigns and make course corrections as required including MIS reporting, data analytics; Work with the internal team and external agencies and monitor KPIs; Monitor competition (social numbers, PR, acquisitions, pricing changes, and new products and features) Develop content marketing strategies to create engaging and valuable content that attracts and retains our target audience. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material); Identify opportunities for improving website and landing page conversion rates and implement strategies to enhance user experience. Work with internal stakeholders to brainstorm new and innovative growth strategies. Identify opportunities to reach new market segments and expand market share; What all do we curate in content? LinkedIn Posts Newsletters Blogs Webinars Case Studies Carousel/Infographics Interactive Content/Polls Reports Summarize, repackage, and repurpose curated content for different platforms. What are the key requirements for the role? Minimum of 4-6 years of experience in digital marketing, with at least 3 years in a leadership role Proven track record of developing and implementing successful digital marketing strategies in the B2B space Strong understanding of SEO, SEM, social media marketing, content marketing, email marketing, B2B Lead generation, and online advertising Proficiency in using digital marketing tools and analytics platforms Must have reported to the founders in their earlier stints Experience in the startup space is preferred Excellent presentation and negotiation skills Strong interpersonal skills for building and developing great client relationships Result-oriented and collaborative approach with a laser focus on clients Self-starter, high on initiative and confidence to start things from scratch Show more Show less