Senior Marketing Manager- Premium Real Estate

Senior Marketing Manager- Premium Real Estate

Bhubaneswar, Odisha

Experience

Employment Type: Full-Time

About Us

We are a growing real estate development company based in Bhubaneswar, focused on premium residential projects that prioritize quality and customer satisfaction. With new luxury projects underway, we are looking for an experienced Senior Marketing Manager to strengthen our marketing function, drive lead generation and sales conversions, and help build a strong presence in the market.

Key Responsibilities1. Lead Generation & Sales Conversion

Design and execute strategies that generate qualified leads and support direct sales conversion.

Organize property showcases, luxury site visits, and investor events to boost engagement.

Build customer loyalty through referral programs and after-sales engagement.

Strengthen and manage a wide Channel Partner (CP) network in Bhubaneswar and other key cities to maximize project outreach and sales.

2. Marketing Strategy & Brand Positioning

Create campaigns that position our projects as premium and aspirational.

Oversee brochures, ads, digital creatives, and promotional materials.

Track competitors and market trends to adjust positioning and pricing strategies.

Develop partnerships with luxury lifestyle brands and influencers to enhance visibility.

3. CRM & Technology-Driven Marketing

Manage CRM systems (Salesforce, Zoho, HubSpot or equivalent) for complete lead tracking.

Use marketing automation to optimize campaigns and customer engagement.

Integrate marketing and sales data for accurate dashboards and decision-making.

Monitor campaign performance and conversion ratios with analytics tools.

4. Team Leadership & Coordination

Lead a team of 10–12 members including digital marketers, executives, and external partners.

Mentor and train the team to improve communication, negotiation, and client handling.

Set KPIs and ensure accountability for lead generation and conversion outcomes.

Collaborate with sales and external agencies for campaign execution.

Key Skills & Competencies

Industry Knowledge

✔ Proven experience in luxury residential real estate marketing (apartments, villas, gated communities).

✔ Strong Channel Partner (CP) relations in Bhubaneswar and across metro cities, with a track record of driving sales through CP networks.

✔ Understanding of buyer behaviour and premium positioning in Bhubaneswar and metro markets.

CRM & Technology

✔ Proficiency in CRM platforms (Salesforce, Zoho, HubSpot).

✔ Experience in marketing automation, customer journey mapping, and pipeline optimization.

Communication

✔ Strong communication in English and Hindi.

✔ Knowledge of Odia preferred (gives local edge).

✔ Excellent presentation and negotiation skills.

Leadership

✔ Experience managing mid-sized marketing teams.

✔ Ability to drive measurable sales growth through structured campaigns.

What We Offer

✅ Opportunity to lead marketing for luxury residential projects in Bhubaneswar.

✅ Technology-driven environment that values data and innovation.

✅ Leadership role with scope for career growth.

info@kalky.in