Senior Marketing Manager- Premium Real Estate

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Role Overview

Marketing Manager

This position requires a professional with a pleasing personality, excellent communication skills, strong discipline, and a customer-first mindset.

Key Responsibilities

1. Marketing Strategy & Execution

• Develop and execute comprehensive marketing strategies for residential and mixed-use real estate projects.
• Plan and manage project-wise marketing campaigns (digital, offline, on-ground activations).
• Coordinate with branding agencies, digital marketing teams, and creative partners to ensure consistent brand messaging.
• Monitor marketing budgets, ROI, and campaign performance metrics.

2. Pre-Sales & Lead Management

• Oversee pre-sales operations including lead generation, qualification, nurturing, and allocation.
• Ensure seamless handling of leads through CRM platforms (HubSpot, Salesforce, or equivalent).
• Track lead sources, conversion ratios, and optimize funnel performance.
• Train and guide pre-sales teams on scripts, follow-ups, and customer engagement best practices.

3. Post-Sales Coordination

• Work closely with the post-sales team to ensure smooth customer onboarding, documentation, and handover processes.
• Ensure customer satisfaction through structured communication and timely resolution of concerns.
• Coordinate with legal, accounts, and operations teams for agreement execution and milestone communications.

4. Channel Partner (CP) Network Development

• Build, expand, and manage a strong network of Channel Partners, brokers, and real estate consultants.
• Design CP engagement programs, incentive structures, and regular briefing sessions.
• Conduct CP meets, project walkthroughs, and sales enablement presentations.
• Ensure transparent communication and healthy long-term relationships with CPs.

5. Market Intelligence & Local Expertise

• Maintain strong awareness of

  Bhubaneswar real estate micro-markets

  , pricing trends, competitor projects, and buyer behavior.
• Track new launches, regulatory changes, and infrastructure developments impacting demand.
• Provide regular market insights and competitive analysis to management.

6. Team Management & Coordination

• Lead and mentor marketing, pre-sales, and CRM teams.
• Set clear KPIs, conduct performance reviews, and ensure team discipline and punctuality.
• Ensure a polite, professional, and customer-friendly culture across all customer touchpoints.

Desired Candidate Profile

• Minimum

  7 years of experience

  in real estate marketing with reputed developers or brokerage firms in Tier 1 or Tier 2 cities.
• Strong exposure to

  pre-sales, post-sales, CRM systems, and lead lifecycle management

  .
• Proven experience in

  Channel Partner network creation and management

  .
• Sound understanding of the

  Bhubaneswar real estate market

  , localities, buyer segments, and pricing dynamics.
• Excellent verbal and written communication skills.
• Pleasing personality, highly professional, punctual, and courteous in client interactions.
• Strong coordination skills with internal teams and external stakeholders.
• Candidates from

  Hospitality Sales

  with relevant CRM, customer handling, and channel management experience may also apply.

Key Skills & Competencies

• Real Estate Marketing & Sales Operations
• CRM & Lead Management Systems
• Channel Partner Management
• Market Research & Competitive Analysis
• Customer Relationship Management
• Team Leadership & Cross-functional Coordination
• Strong Presentation & Negotiation Skills

What We Offer

• Opportunity to work with a growing and quality-focused real estate organization
• Strategic role with direct impact on business growth
• Professional work culture with long-term growth prospects

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