Senior Marketing Manager

About NxtWave

NxtWave is one of India’s fastest-growing ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWave’s impact continues to grow rapidly across Ind

ia.Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabad’s global tech corridor.Know more:🌐 NxtWave

*Role Overview:*

This isn’t a typical marketing role. As our Marketing Manager, you’ll sit at the intersection of *Marketing, Talent Acquisition, and Business Development. Your campaigns will directly impact the **volume and quality of candidate applications, while also generating **leads for revenue-driving verticals*.

*Key Responsibilities:*

🔹 *Talent Acquisition Marketing*

* Develop and execute multi-channel campaigns to drive top-of-funnel applications for priority roles

* Collaborate with TA and Employer Branding to create compelling outreach assets (videos, emails, landing pages, WhatsApp creatives)

* Manage sourcing-focused campaigns on LinkedIn, Meta, Google, and job portals

* Build performance dashboards to track application flow, quality, and conversion trends

🔹 *External Revenue & Lead Generation*

* Run targeted campaigns to attract leads for externally-facing verticals (e.g. recruitment services, training programs, or assessments)

* Partner with Sales/BD teams to craft the right positioning and messaging for outreach

* Own email marketing and CRM flows for nurturing B2B and B2C leads

🔹 *Offline + Online Integration*

* Plan on-ground initiatives like career fairs, roadshows, partner events, and offline activation drives

* Create synergy between field campaigns and digital remarketing efforts

* Work with creative teams and vendors to ensure brand consistency and asset quality

*What We’re Looking For:*

* 4–7 years of hands-on experience in marketing, preferably in *recruitment marketing, **B2C demand generation, or **performance marketing*

* Proven ability to generate and nurture high-intent leads through digital and offline methods

* Strong understanding of tools like Meta Ads, Google Ads, LinkedIn Campaign Manager, Mailchimp/Sendgrid, and analytics platforms

* Prior experience in collaborating with recruitment or HR teams is a plus

* Ability to work in a fast-paced environment with measurable deliverables

*Good to Have:*

* Exposure to employer branding and candidate funnel optimization

* Familiarity with CRM/ATS platforms (e.g. Hubspot, Zoho, Lever)

* Creative eye for storytelling and campaign design

*Why Join Us?*

* Opportunity to lead full-funnel campaigns from strategy to execution

* Direct impact on talent quality and business revenue

* Collaborative team, open culture, and meaningful problem statements

* Growth pathways across marketing, talent, and business functions