Senior Marketing Manager

Senior Marketing Manager

Key Responsibilities

Performance Marketing (35%)

• Develop, implement, and optimize data-driven

  PPC campaigns

  across platforms like

  Google Ads

  ,

  Meta

  ,

  YouTube

  , and

  LinkedIn

  .
• Manage performance metrics such as CPL, CTR, ROAS, and CAC to ensure continuous improvement.
• Create advanced remarketing, retargeting, and funnel-based campaigns.
• Leverage tools like

  Google Analytics

  and Tag Manager to assess user behavior and campaign impact.

BTL & On-Ground Marketing (20%)

• Plan and execute targeted

  BTL activities

  like career fairs, college fests, school workshops, and kiosks.
• Execute outdoor marketing initiatives, including hoardings and flyers.
• Measure the ROI of each on-ground activation to improve footfall and inquiry generation.

Branding (20%)

• Design and execute impactful

  brand awareness campaigns

  that resonate with students and parents.
• Ensure visual and verbal brand consistency across all touchpoints.
• Manage and enhance social media presence and monitor online brand reputation.
• Coordinate website updates and ensure all content is accurate and engaging.

Strategy, Analytics & Planning (15%)

• Develop quarterly and annual marketing calendars aligned with business cycles.
• Define and track KPIs for all campaigns and channels.
• Analyze lead quality, drop-off rates, and user journeys to guide content and creative development.
• Create and manage monthly/quarterly marketing budgets, ensuring maximum ROI.

Creative & Content Oversight (10%)

• Guide content creation for ad creatives, blogs, testimonials, and video content.
• Review videos, posters, banners, and graphics to ensure consistency in branding and messaging.
• Collaborate with design teams for timely and high-quality creative output.

Skills & Competencies

• Expertise in

  Google Ads

  ,

  Meta Ads Manager

  , and other digital advertising platforms.
• Strong

  analytical mindset

  and comfort with numbers, attribution models, and dashboards.
• Deep understanding of student decision-making behavior and educational cycles.

• Creative flair

  with a performance-oriented mindset.
• Exceptional

  communication and stakeholder engagement

  skills.
• Experience in lead lifecycle management and funnel optimization.
• Proven ability to manage high-budget digital campaigns and successful on-ground activations.

Qualifications

• Bachelor's or Master's degree

  in Marketing, Business Administration, Mass Communication, or a related field.

• 610 years of marketing experience

  , preferably in the education, training, or EdTech sector.
• Certifications in

  Google Ads

  or

  Digital Marketing Strategy

  are preferred.