Senior Marketing Manager

Job Title: Senior Marketing Manager B2B & GTM

Location:

Department:

Reports to:

(Immediate joiners preferred)

About the Role:

Senior Marketing professional

This role is strategic and relationship-driven, focusing on vendor coordination, partner enablement, and event execution

Key Responsibilities:

• Develop and execute B2B and GTM marketing strategies aligned with the company's growth objectives and vendor goals.
• Build and maintain strong relationships with vendors, channel partners, and distributors across India.
• Collaborate with vendors on joint marketing initiatives, co-branded campaigns, and market development activities.
• Plan and manage corporate events, partner meets, exhibitions, and trade shows across India.
• Coordinate with sales and product teams to ensure marketing programs drive partner engagement and sales enablement.
• Ensure vendor marketing funds (MDF/Co-op) are utilized effectively and all activities are tracked and reported.
• Manage marketing budgets, timelines, and deliverables while maintaining brand consistency.
• Analyze marketing outcomes and report on the ROI and impact of GTM activities.

Requirements:

• 710 years of experience

  in B2B or channel marketing, preferably within the AV, Pro Audio, IT, or technology distribution sectors.
• Strong understanding of vendor relationship management and channel ecosystem dynamics.
• Proven track record in event planning, vendor programs, and GTM execution.
• Excellent communication, coordination, and negotiation skills.
• Strategic mindset with a focus on execution, accountability, and measurable outcomes.
• Ability to handle multiple vendor relationships and projects simultaneously.

Preferred Skills:

• Experience working with

  global AV brands and manufacturers

  .
• Knowledge of

  AV channel networks

  and partner structures in India.
• Familiarity with

  marketing fund (MDF) management and reporting processes

  .