Senior Marketing Manager

1. Strategic Brand Positioning Develop and execute comprehensive marketing strategy aligned with the company’s growth roadmap and investor expectations. Establish IG Drones as the national leader in Defence, ISR, and AI-powered Drone Systems. Create high-impact brand narratives that reflect Atmanirbhar Bharat, deeptech innovation, and leadership in military-grade drone technology. 2. Growth & Demand Generation Lead integrated marketing campaigns to drive lead generation across Defence, PSU, and B2B sectors. Collaborate with Sales and BD teams to create GTM strategies for new products (e.g., FPV Striker, 5G Drone, Drone Simulator). Manage funnel metrics: awareness → engagement → MQL → SQL → deal closure. 3. Digital, PR & Communication Oversee digital presence (website, LinkedIn, YouTube, X, etc.) to ensure consistent, high-quality storytelling. Drive public relations with national media, defense journals, and international tech publications. Manage high-visibility campaigns around product launches, government events, and defense expos (DefExpo, Aero India, etc.). 4. Investor & Stakeholder Marketing Support fundraising and investor communications — pitch decks, performance updates, and media positioning. Align messaging with investors, partners, and ecosystem stakeholders like iDEX, Startup India, and DRDO. 5. Team Leadership & Ecosystem Building Build and lead an agile marketing team including digital, content, PR, and design professionals. Manage creative agencies, PR partners, and event vendors for efficient execution. Establish performance KPIs for brand visibility, lead generation, and engagement ROI.