Senior Marketing Executive

Job Title: Senior Marketing Executive – B2B Growth (CPaaS)

Location: Noida (Onsite)

Experience Required: 3–6 years in B2B SaaS, CPaaS, or other tech-driven platform businesses

About Us:

Mtalkz is a leading player in the CPaaS (Communications Platform as a Service) space, providing scalable and secure messaging solutions to enterprise clients across industries such as fintech, BFSI, retail, telecom, and more. To accelerate our growth and digital presence, we’re seeking a talented Senior Marketing Executive to lead strategic initiatives across organic growth, SEO, content marketing, and analytics.

Role Overview:

Senior Marketing Executive

Key Responsibilities:

✅ B2B Digital Marketing Expertise

• Execute and manage B2B marketing strategies tailored to long sales cycles and decision-makers like CTOs, CMOs, and CIOs.
• Implement account-based marketing (ABM) strategies.
• Target industries including fintech, BFSI, SaaS, eCommerce, and telecom.
• Utilize CRM tools like

  Freshworks

  and Moengage.

✅ Search Engine Optimization (SEO)

• Perform on-page SEO: keyword research, meta tags, headings, image optimization.
• Lead off-page SEO: backlink strategy, guest posting, and outreach.
• Manage technical SEO aspects: mobile optimization, crawlability, site speed, and schema markup.
• Proficient in tools such as

  Google Search Console

  ,

  SEMrush

  ,

  Ahrefs

  , and

  Screaming Frog

  .

✅ Content Marketing & Strategy

• Create and manage cornerstone content, cluster blogs, and targeted landing pages (e.g., “WhatsApp for Fintech”).
• Write SEO-focused blogs, product pages, and high-impact LinkedIn posts.
• Maintain content calendars and ensure brand tone and storytelling.
• Leverage AI tools such as

  Jasper

  ,

  SurferSEO

  , or

  ChatGPT

  strategically.

✅ Web Analytics and Performance Tracking

• Set up and manage Google Analytics (GA4) and Google Tag Manager.
• Track conversions, user behavior, and traffic sources.
• Develop monthly performance reports and dashboards for ROI insights.

✅ (Optional but Preferred) Paid Advertising

• Manage Google Search Ads and LinkedIn Campaigns.
• Implement retargeting strategies and budget optimization.
• Drive ROI-driven lead generation initiatives.

✅ Website & CMS Management

• Work with CMS platforms like

  WordPress

  or

  Webflow

  .
• Collaborate with developers for technical enhancements and changes.
• Run A/B tests and design landing pages using tools like

  Elementor

  or

  Unbounce

  .

✅ Email Marketing & Automation

• Create and manage drip campaigns using

  MoEngage

  ,

  Freshmarketer

  , or

  Mailchimp

  .
• Build and optimize lead nurturing workflows.
• Segment audiences and apply lead scoring for personalized engagement.

✅ Social Media for B2B (Focus on LinkedIn)

• Manage both the company’s and leadership team’s LinkedIn presence.
• Share thought leadership content and industry insights.
• Engage with relevant communities, influencers, and potential clients.

Preferred Candidate Profile:

• 3–6 years of hands-on experience in B2B digital marketing roles (preferably in SaaS or CPaaS).
• Strong understanding of the B2B buyer journey and digital sales funnels.
• Proven track record in improving organic traffic and generating quality leads.
• Comfortable using analytics, CMS, CRM, and content tools.

Key Performance Indicators (KPIs):

• MoM and YoY growth in organic website traffic.
• Improved keyword rankings for core services (SMS, WhatsApp, RCS, Voice).
• Increase in Marketing Qualified Leads (MQLs).
• Enhanced SEO and page speed scores.
• Growth in LinkedIn engagement and reach.
• Consistency and quality of content publishing.

Why Join Us?

• Work with a fast-growing tech brand in the enterprise communication space.
• Autonomy to lead and innovate across digital channels.
• Collaborative and growth-oriented work environment.