Senior Marketing Executive

Designation: Senior Marketing Executive

Preferred Experience: 4+ years

Location: Pune (Hybrid)

Roles & responsibilities:

Implement marketing strategies to promote services and solutions. Work closely with sales teams to align marketing efforts with sales objectives and support lead generation and conversion.

• Lead Generation

  : Implementing lead generation strategies to attract and acquire potential customers, including inbound marketing tactics like SEO, content marketing, and lead magnets.

• Campaign Management

  : planning, executing, and managing marketing campaigns across various channels, such as digital, social media, email, conferences, and events.

• Event Management

  : planning and coordinating marketing events, such as trade shows, conferences, webinars, and product launches, to promote brand awareness and generate leads.

• Content Creation

  : Developing engaging and persuasive content for marketing materials, including websites, social media posts, blogs, videos, and marketing collateral such as brochures, flyers, and, standees, among others.

• Social Media Management

  : Managing social media profiles, creating social media content calendars, monitoring social media engagement, and analyzing social media performance metrics.

• SEO and SEM

  : Implementing search engine optimization (SEO) strategies to improve website visibility and search engine ranking, and managing search engine marketing (SEM) campaigns for targeted traffic acquisition.

• Email Marketing

  : Designing and executing email marketing campaigns, including creating email templates, segmenting email lists, and analyzing email campaign performance.

• Marketing Analytics

  : Analyzing marketing performance metrics, such as ROI, conversion rates, website traffic, and engagement metrics, to measure campaign effectiveness and make data-driven decisions.

• Market Research

  : Conducting market research to identify customer needs, market trends, and competitive analysis to inform marketing strategies.

• Customer Engagement

  : Engaging with customers through various channels to build relationships, gather feedback, and address inquiries or concerns.

• Brand Management

  : Managing and promoting the company's brand identity, values, and messaging to maintain a positive brand image and reputation.

• Collaboration

  : Collaborating with cross-functional teams, including sales, product development, and design, to align marketing efforts with business goals and objectives.

Requirements:

• Proven experience (4+ years) in marketing for IT Company.
• Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics.
• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking and problem-solving skills.
• Ability to work independently with minimal supervision and as part of a team.
• Attention to detail and accuracy.

Company Overview:

Aventior is a leading provider of innovative technology solutions for businesses across a wide range of industries. At Aventior, we leverage cutting-edge technologies like AI, ML Ops, DevOps, and many more to help our clients solve complex business problems and drive growth.

We also provide a full range of data development and management services, including Cloud Data Architecture, Universal Data Models, Data Transformation & and ETL, Data Lakes, User Management, Analytics and visualization, and automated data capture (for scanned documents and unstructured/semi-structured data sources). Our team of experienced professionals combines deep industry knowledge with expertise in the latest technologies to deliver customized solutions that meet the unique needs of each of our clients. Whether you are looking to streamline your operations, enhance your customer experience, or improve your decision-making process, Aventior has the skills and resources to help you achieve your goals. 

We bring a well-rounded cross-industry and multi-client perspective to our client engagements. Our strategy is grounded in design, implementation, innovation, migration, and support. We have a global delivery model, a multi-country presence, and a team well-equipped with professionals and experts in the field.