Senior Marketing Executive

This role is for one of the Weekday's clients

Requirements

Key Responsibilities

• Create, curate, and manage B2B content for brand communication across websites, blogs, campaigns, and social media platforms.
• Plan and execute B2B brand marketing initiatives to improve visibility, credibility, and engagement.
• Own and manage social media channels, with a primary focus on LinkedIn for B2B audiences.
• Plan, execute, and optimize email marketing campaigns using Zoho Email Campaigns.
• Design marketing creatives using tools such as Canva and Adobe Creative Suite.
• Ensure consistent brand tone, messaging, and visual identity across all communication channels.
• Collaborate with internal stakeholders to plan, execute, and track marketing campaigns.
• Support campaign performance tracking and contribute to insights and improvements.
  

Must-Have Skills

• Strong content creation and creative writing capabilities.
• Hands-on experience in B2B brand marketing and campaign execution.
• Experience managing social media platforms, especially LinkedIn.
• Proficiency in Canva, Adobe Creative Suite, and Zoho Email Campaigns.
• Ability to share content samples, writing references, or a portfolio.
  

Good-to-Have Skills

• Basic understanding of SEO and content optimization.
• Exposure to offline marketing activities and vendor coordination.
  

Experience & Qualifications

• 2-4 years of experience in a B2B marketing environment.
• Proven experience in building and executing brand campaigns.
• Clear understanding of campaign journeys, objectives, and performance outcomes.
  

Skills