Senior Marketing Associate

Company Description

HCLSoftware, a division of HCLTech, develops, markets, sells, and supports

transformative solutions across various industries including business, AI and

intelligent operations, total experience, data and analytics, and cybersecurity. The

company empowers over 20,000 global organizations, with a majority of the Fortune

100 and almost half of the Fortune 500, committed to driving customer success

through innovation.

Role Description

We are seeking a highly motivated and results-oriented Senior Associate – Digital

Marketing (SEO) to join our team in Noida. In this hybrid role, you will play a crucial

role in driving organic growth for HCLSoftware by implementing and managing and

executing effective SEO strategies.

Key Responsibilities

 Technical Proficiency: Possess a strong foundation in HTML, CSS, and

JavaScript to understand website structure and optimize content.

 Strategic Planning: Analyze HCLSoftware and its products online presence,

marketing performance, and competitor landscape to develop/maintain/boost

visibility and drives organic search traffic.

 Keyword Mastery: Conduct comprehensive keyword research and analysis to

identify high-value search terms, trends, and user intent to inform content

optimization.

 Content Optimization: Collaborate with respective teams to create and

optimize content that aligns with search intent and improves website

performance.

 SEO Implementation: Execute a range of SEO activities, including on-page

and technical optimization, link building, and content marketing, to improve

organic search rankings and website traffic.

 Performance Tracking and Reporting: Monitor key performance indicators

(KPIs) like organic traffic, search engine rankings, and conversions to assess

SEO performance and provide clear, actionable insights.

 Technical SEO: Conduct regular website audits to identify and address

technical issues that impact search visibility and user experience.

 Content Creation: Draft high-quality, SEO-optimized content for blogs and off-

page activities that resonate with the target audience and support business

objectives.

 User Experience Focus: Implement UX-related activities to improve website

usability and encourage visitor engagement and action.

 Algorithm Awareness: Stay informed about search engine algorithm updates.

 AI and LLM Integration: Stay current with advancements in Google AI

algorithms and large language models (LLMs) to understand their impact on

search rankings, content generation, and semantic search optimization.

Qualifications

 Experience – 5-7 years of experience in SEO.

 Previous experience in B2B company is highly desirable.

 Exceptional written and verbal communication skills.

 Excellent attention to detail and accuracy.

 Good understanding of SEO, Social, and SEM best practices.

 Strong understanding of SEO fundamentals and analytics.

 Creative thinking and problem-solving abilities.

 Ability to work independently and as part of a collaborative team.

 Results-driven with a passion for achieving and exceeding targets.

 Strong project management skills, with the ability to balance multiple projects

and meet deadlines