Senior Marketing Associate

Job Description: You will be responsible for managing the brand portfolio strategy, including positioning, messaging, and adoption ladders. Your key responsibilities will include: - Developing and managing customer journeys that map awareness, consideration, trial, and adoption stages. - Creating adoption ladders to drive progression of healthcare providers (HCPs) through the engagement funnel. - Defining and refining the channel mix strategy to ensure the right channels and sequencing are used for maximum impact. - Building comprehensive brand marketing plans aligned with business goals and customer needs. - Tracking and reporting on brand health metrics, customer engagement, and adoption rates. You will also be involved in translating brand objectives into integrated omnichannel strategies across various channels, working with content and creative teams to ensure campaign assets are aligned to brand positioning and compliant with regulations, and implementing personalization and segmentation tactics using marketing automation platforms. Additionally, you will manage end-to-end execution of omnichannel campaigns, maintain project timelines, budgets, and deliverables, coordinate cross-functional teams and partners, monitor campaign performance, and implement real-time optimizations. Furthermore, you will partner with analytics teams to assess channel performance, customer engagement, and ROI, use insights to refine customer journeys, adoption ladders, and channel mix strategies, provide recommendations to leadership for portfolio-level decision-making, ensure compliance with pharmaceutical regulations, and stay updated on industry best practices. Qualifications: - 4-5 years of experience in marketing/brand management, with direct experience in the US pharmaceutical or healthcare industry. - Expertise in developing customer journeys, adoption ladders, and channel mix strategies. - Experience in managing omnichannel campaign execution for US HCP or patient engagement. Skills: - Strong understanding of US pharma marketing dynamics, compliance, and regulatory frameworks. - Ability to balance strategic brand ownership with practical project execution. - Proficiency in marketing automation tools and analytics platforms. - Excellent communication, organizational, and analytical skills. Education: - Bachelors degree in Marketing, Business, Communications, or related field. - Certifications in digital marketing, brand management, or project management are a plus.,