Senior Manager - Sponsorship Sales

You will be responsible for driving revenue growth through event sponsorships. With a strong marketing and communications background, this role will not only focus on sales but also on developing compelling marketing collateral, persuasive sales pitches, and targeted engagement strategies that resonate with IGF’s high-profile audience of business leaders, policymakers, and investors. The role requires experience sponsorship sales, strategic partnerships, and stakeholder engagement, combined with the ability to craft impactful narratives and high-quality promotional materials to support business development. This is an opportunity for a salesdriven, strategic thinker who can leverage marketing expertise to convert leads into long-term partnerships. -

Designation: Senior Manager - Sponsorship Sales

Location: New Delhi

Reports to: Director- Sales

Role Type: Full-Time 

Key Responsibilities

1. Sponsorship Sales & Strategic Partnerships Develop and execute a sponsorship sales strategy for IGF’s flagship events, including events planned in UK (June) − UAE (November) − India (March) − USA market expansion (2025)

• Identify, engage, and secure high-value sponsors by presenting tailored partnership opportunities

Collaborate with the programme team to ensure sponsor expectations align with event themes and audience engagement goals.

• Work closely with leadership to develop long-term strategic partnerships beyond one-time sponsorships.

2. Marketing & Sales Collateral Development

• Produce high-impact pitch decks and sponsorship proposals to support business development efforts. • Work with the marketing team to create compelling digital assets, brochures, and video content that effectively communicate IGF’s value proposition.

• Customise pitches and presentations for potential sponsors, ensuring a strong, data-driven, and persuasive approach.

3. Lead Generation & Business Development

• Research and identify new sponsorship prospects, leveraging industry insights and market trends. • Develop a robust pipeline of leads, tracking progress through CRM systems and ensuring timely follow-ups. • Establish strong working relationships with decision-makers at potential sponsor organisations.

4. Event Activation & Sponsor Engagement • Work closely with sponsors to ensure seamless activation of sponsorship deliverables before, during, and after events. • Coordinate with programme and operations teams to integrate sponsor messaging into event programming and branding. • Provide post-event impact reports to sponsors, highlighting ROI and engagement metrics.

5. Data-Driven Sales & Performance Analysis • Monitor sponsorship sales performance, tracking KPIs such as revenue growth, conversion rates, and retention. • Provide data-backed insights to refine sales strategies and enhance engagement initiatives. • Conduct competitive analysis to identify emerging sponsorship trends and innovative sales approaches. Key Deliverables • Annual sponsorship sales strategy with revenue targets. • High-quality sales decks and sponsorship pitch proposal materials. • A strong pipeline of sponsorship leads, with clear tracking and conversion metrics. • Post-event sponsorship impact reports, demonstrating ROI for partners.

Skills and Experience Required

1. Sales & Business Development Experience

• 8+ years of experience in sponsorship sales or strategic partnerships, ideally within events, media, or a global business platform. • Proven track record in securing high-value sponsorships. • Strong negotiation and relationship management skills, with experience engaging with C-suite executives and senior decision-makers.

2. Marketing & Communications Expertise

• Ability to craft compelling narratives and design high-impact sales materials. • Experience working with marketing teams to develop branded content, pitch decks, and promotional campaigns. • Strong understanding of digital marketing, audience segmentation, and B2B engagement strategies.

3. Event Sponsorship Focus

• Experience in selling event sponsorship packages, including branding, thought leadership, and networking opportunities.

4. Data-Driven Sales Approach

• Strong analytical skills to assess campaign performance and optimise sales strategies. • Proficiency in using CRM systems, data visualization tools, and digital marketing analytics to track progress and refine approaches.

5. Creativity & Adaptability • Ability to think strategically and develop innovative sponsorship offerings tailored to different industries. • Entrepreneurial mindset with the ability to identify and capitalise on new opportunities in a fast-paced environment