Senior Manager - Analytics & Platform Enablement

Role: Senior Manager - Data & System Integrations – CRM, Analytics & Platform Enablement

Reporting to:

Location: Gurgaon

About Us:

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit www.vml.com

Roles & Responsibilities:

Manager - Data & System Integration

hybrid strategic, technical, and consultative role

data integration counterpart

Core Responsibilities

Data Strategy, Architecture & Governance

• Manage and monitor data pipelines across Salesforce Marketing Cloud, Salesforce Data Cloud, SAP, and analytics tools (e.g. Power BI).
• Provide a structured approach to building data pipelines for data integration, transforming, and loading into a target system
• Partner with global marketing data teams to align enterprise data architecture with evolving use cases.
• Govern data mapping, field standardization, consent tracking, and platform tagging across CRM and web properties.
• Co-ordination (remote) with Market teams from Southeast Asia, Oceania and Middle East to understand the market-specific systems and data architecture

Regional Data & Communication

• Oversee coordination with

  CRM data ops teams

  and analytics leads in India, and platform partners globally.
• Deliver clear, structured data presentations and insights to business and technical audiences alike.

Analytics Integration & Performance Enablement

• Define the tagging and tracking strategy that enables end-to-end performance visibility across media, CRM, and digital platforms.
• Ensure data feeds into analytics dashboards (Power BI, internal Ford tools) are accurate, complete, and decision-ready.
• Collaborate with the Marketing Science Unit and regional analytics pods to define data readiness protocols and campaign attribution models.

Standards, Documentation & Enablement

• Maintain technical documentation: field dictionaries, data ingestion maps, consent logic, and integration frameworks.
• Design SOPs, QA checklists, and incident response protocols for all major data pipelines.
• Train regional teams and agencies on data model changes, tagging protocols, and Salesforce activation best practices.

Skills and competencies:

• 6+ years in data architecture, CRM data strategy, or marketing technology integration
• A senior Martech consultant, data strategist, or enterprise architect with hands-on Salesforce and ETL leadership experience.
• Someone who enjoys translating between business goals and data architecture—and can influence across IT, marketing, and analytics.
• A collaborator who works well in matrixed teams, leads by influence, and thrives on large-scale transformation.
• Hands-on knowledge of Salesforce Data Cloud, Marketing Cloud, and legacy SAP data models
• Experience designing and scaling

  ETL pipelines

  via tools such as

  Informatica, Talend, MuleSoft, Fivetran, or custom APIs

• Strong understanding of

  data governance

  , privacy (GDPR, PDPA), consent management, and tagging architecture
• Familiarity with analytics platforms (Power BI, Google Analytics, Adobe Analytics) and data visualization tools