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Description
Responsibilities Role Overview: We are seeking a dynamic and strategic Marketing Lead to spearhead external communications, branding, and ecosystem engagement for our Global Capability Center (GCC) in India. This role will be instrumental in enhancing the GCC’s visibility and positioning it as an innovation and talent hub within the broader technology ecosystem. The ideal candidate will engage with academia, startups, industry associations (e.g., NASSCOM, HYSEA), media, CSR partners, and other key external stakeholders to elevate the GCC’s presence and reputation. Key Responsibilities External Communications & Branding Develop and execute a comprehensive external communications strategy tailored to the India GCC. Build and maintain a consistent brand identity and messaging across all external touchpoints. Collaborate with global and regional marketing teams to ensure alignment with corporate branding and messaging. Drive content strategy for thought leadership, press releases, media articles, executive communication, and social media channels. Leverage industry and ecosystem events to position the company brand and leadership effectively. Ecosystem Engagement Serve as the primary liaison with industry bodies such as NASSCOM, HYSEA, TiE, etc. Forge strategic partnerships with academic institutions and incubators to enhance the GCC’s innovation and employer brand. Represent the GCC at external events, conferences, and panel discussions to showcase thought leadership. Lead engagement with startups and innovation hubs to explore co-creation and collaboration opportunities. Public Relations & Media Management Build and nurture relationships with media houses and PR agencies to secure earned media coverage. Manage the GCC’s public image, respond to media inquiries, and develop executive speaking points and media kits. Drive external speaking engagements and interviews for leadership, ensuring alignment with the brand narrative. Corporate Social Responsibility (CSR) Collaborate with the CSR team to amplify community engagement initiatives. Align CSR communication with the organization’s brand values and corporate purpose. Measurement & Reporting Track and analyze key performance indicators for brand engagement, media coverage, and partnership outcomes. Prepare quarterly dashboards and reports to measure impact and optimize strategies. Education / Qualifications Qualifications & Experience: 10–12 years of experience in marketing, external communications, or brand management, preferably within a technology or GCC environment. Demonstrated success in managing external partnerships and stakeholder relationships across academia, startups, media, and industry associations. Exceptional verbal and written communication skills. Strong cross-functional project management skills with the ability to influence stakeholders. Strategic thinker with a hands-on approach and the agility to operate in a fast-paced environment. Preferred Qualifications Experience representing an organization in external forums and public speaking engagements. Prior experience in building and scaling ecosystem partnerships in India. Knowledge of India’s startup, innovation, and CSR landscape. About Hexagon Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications. Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle. Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB. Why work for Hexagon? At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world. In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with. Everyone is welcome At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all. Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here. Show more Show less
