Senior Growth Manager

Job Description

About Company :- Founded in 2019, this Jakarta-based fintech startup focuses on digitizing financial services for Indonesia’s micro, small, and medium enterprises (MSMEs). This role is based out of Indonesia. Role Summary As a Growth Marketing Manager, you will be responsible for driving user acquisition, engagement, and revenue growth through strategic performance marketing campaigns. You'll work hands-on with multi-channel campaigns while building and optimizing our growth funnel from awareness to conversion. Key Responsibilities Performance Marketing & Paid Media Management Directly manage and optimize campaigns across Meta, Google, TikTok, and other paid channels Oversee monthly media budgets with full P&L accountability Achieve and maintain 4x+ ROAS or meet strict CAC/CPA targets consistently Execute creative testing strategies, audience segmentation, and campaign experimentation Scale successful campaigns while maintaining efficiency metrics Influencer Marketing & Creator Partnerships Develop and execute hands-on influencer marketing campaigns (direct management, not agency-led) Track performance metrics and optimize content formats for maximum ROI Scale influencer-led revenue streams through strategic partnerships Design and implement affiliate/referral structures and creator payout models Build relationships with micro and macro influencers aligned with brand values Growth Strategy & Problem-Solving Identify and solve complex digital growth challenges including funnel optimization, conversion rate improvement, and user onboarding Design and execute structured experiments (A/B tests, multivariate tests, funnel optimizations) Implement funnel-first thinking approach to campaign strategy and optimization Optimize WhatsApp flows, landing pages, and conversion touchpoints Develop clear problem statements and hypothesis-driven solutions Analytics & Performance Tracking Build comprehensive dashboards and reporting systems for growth metrics Create growth models to guide strategic decision-making Link marketing activities directly to business outcomes: sales growth, revenue impact, CAC reduction Establish KPI frameworks and performance benchmarks Present insights and recommendations to senior leadership Required Qualifications Experience Requirements 4-8+ years of experience in product growth, performance marketing, or related field Proven track record managing large-scale digital marketing campaigns Direct hands-on experience with Meta, Google, TikTok advertising platforms Experience managing monthly media budgets of ₹5+ Crores Demonstrated success achieving 4x+ ROAS or meeting strict CAC/CPA targets Show more Show less